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SD Plus

 

About SD Plus

SD Plus is a knowledge transfer unit of the School of Design at The Hong Kong Polytechnic University (PolyU), providing professional design consultancy, research and training services to the industry, government and civil entities to positively impact society. 
Design is inherently applied and human-centered, hence the establishment of SD Plus is a corresponding strategy of the School of Design, which aims to facilitate industry and public engagement, bring innovative ideas from laboratory to reality, thereby driving commercial success and generating meaningful impact to the society.
In order to achieve its strategic goals and exert a positive impact on the socio-cultural realm of business, SD Plus leverages its design expertise and industry networks to collaborate with academic experts from the School’s research centres and design labs. 

 

Vision

To be the premier applied research and design innovation centre in the region, fostering productive interchange between cutting-edge design research at PolyU and best practices from industry partners.

 

Mission

To provide the best PolyU research and design strengths to the industry, government and civil society, fostering knowledge transfer focusing on collaborative research, contract consultancy, and intrapreneurship training to positively impact the region.

 

Design is inherently practice-based and human-centred. We are committed to applying research breakthroughs to transform design ideas into real-world industrial solutions and social innovations, thereby shaping better living environments and enhancing human experiences.
SDPlus-LEONGBenny_Transparent

Director, SD Plus
Professor of Practice, PolyU Design

 

benny.leong@polyu.edu.hk

Prof. Benny LEONG

Services we offer

SD Plus focuses on collaborative research, contract consultancy and intrapreneurship training services, helping businesses and industries transform inventions and research breakthroughs into real-world industry solutions and social innovations through ‘co-creation’ and ‘transformation design’ approaches.

  

Collaborative Research

Collaborative Research at SD Plus involves partnering with research centers and design labs within the School of Design, as well as with PolyU academic staff and relevant organisations on research collaborations targeting specific challenges. 
We assemble interdisciplinary research teams, leverage cutting-edge methodologies and innovative thinking to deliver actionable recommendations and solutions. By collaborating closely with our partners, we ensure that our research not only meets rigorous academic standards but also has practical applications that drive business success. This collaborative approach fosters mutually beneficial relationships in the transfer of knowledge, paving the way for breakthrough innovation that benefit both industry and academia.

  

Design Consultancy

SD Plus offers expert consultancy services that harness our extensive knowledge and experience in design and innovation. Our ‘Design Leads’ teamwork with businesses and institutions to provide strategic guidance, creative solutions, and practical implementations across various design domains. Our consultancy projects cover from user experience design to brand strategy, product development, process optimisation and design prototyping / building. By understanding the unique needs and goals of our clients, we deliver customized solutions that enhance their competitive edge, foster innovation, and ensure sustainable growth. Our consultancy services are grounded in research, creativity, and a deep understanding of consumer needs and market trends.

Training

SD Plus is committed to providing comprehensive design-driven intrapreneurship, professional development training and in-house executive training programmes that equip individuals and organisations with the skills and knowledge needed to thrive in the dynamic field of design. Our training initiatives include seminars, workshops, hackathons, and customised courses designed to enhance creativity, technical proficiency, and strategic thinking.  We focus on practical, hands-on, people-centered, interdisciplinary team learning experiences that draw on the latest industry trends and academic research to address real-world corporate challenges. Whether for students, professionals seeking to upgrade their skills or organisations aiming to foster a culture of innovation or transformation, our training programmes are tailored to meet diverse needs and drive continuous improvement and excellence.

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