Master of Arts in Global Communication and Event Hosting Arts

There is a growing need for professionals who can navigate the expanding global events industry in Hong Kong, especially as the city strengthens its position as the “Events Capital of Asia.” Industry reports reveal a critical skills gap in bilingual communication, cross-cultural engagement, stakeholder management, and digital event coordination. Employers increasingly seek graduates who are fluent in English, Cantonese, and/or Putonghua, and who can leverage AI and digital technologies for innovative communication. 

The Master programme in Global Communication and Event Hosting Arts is designed to meet these market demands by offering advanced communication knowledge, and industry-relevant training. Developed in consultation with leading industry partners, the programme emphasizes bilingual proficiency, multicultural understanding, and technological competence. Students gain hands-on experience with digital tools and AI, preparing them to excel in diverse professional settings. This comprehensive approach ensures graduates are equipped to support Hong Kong’s continued growth as a premier hub for international events and cultural exchange.

The programme is delivered in English, supplemented with Chinese (Putonghua/ Cantonese).