Skip to main content
Start main content

Journal Paper Published

Rearch

How do language models handle emotional content in video game localization? A computational linguistics approach

Zhao, X., Chersoni, E., Huang, C.-R., & Xu, H.* (2025). How do language models handle emotional content in video game localization? A computational linguistics approach. Research Methods in Applied Linguistics, 5(1), 100294.
 
DOI:  https://doi.org/10.1016/j.rmal.2025.100294

 

Abstract

This study employs emotion analysis, a natural language processing technique, to examine how language models handle emotional content compared to human translators in video game localization. The analysis is based on a corpus consisting of Chinese subtitles from Black Myth: Wukong, their official English translations, and translations generated by a language model. The findings reveal that, despite similarities between humans and the language model in their translation of emotions, differences exist. Human translators often neutralize emotions through context-dependent strategies, such as omission, addition, and substitution, to address cultural sensitivities and enhance player engagement. In contrast, the language model relies on direct translation to preserve diverse emotions, including negative ones. Such an approach may risk misalignment with the preferences of target audiences due to limited adaptation of tone and cultural nuances. In addition, occasional mistranslation and hallucination were also found. This study highlights the promise of integrating language models into localization workflows and demonstrates the potential of emotion analysis for assessing translation accuracy.

 

Keywords

Emotion analysis, Video game localization, Language models, Machine translation

 

 




Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here