Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.
Simran Gulati
Undergraduate Student
Biography
URIS Awardee 2021
B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018
Ying Qu, M.S.
屈穎
PhD STUDENT (2021.09~)
Biography
M.S. of Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
Exchange Student, European School of Business, Reutlingen University, Germany
B.S. of Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China
RESEARCH INTEREST
Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.
