Fashion Consumption & Identity

1-1. Collaborative fashion consumption [ComPleted]

We discovered how fashion rental businesses respond to consumers under Covid-19 pandemic situations. Click here to access the article.

1-2. rented Fashion and Material self-identity [ongoing]

We investigate how rented fashion is related to material self-identity.

2. Inclusivity of Fashion Consumers [ongoing]

We’d like to know consumers in a multi- versus mono-cultural context respond to the inclusivity marketing of a brand.