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Category: News

Category: News

Home Archive for category "News"
A Christmas Lunch with Research Students

A Christmas Lunch with Research Students

Eunsoo Baek December 23, 2021, 10:38 am January 19, 2022

We had a Christmas lunch at Wooloomooloo restaurant. Merry Christmas all!

News
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An amazing collaboration with Ryerson team

An amazing collaboration with Ryerson team

Eunsoo Baek December 11, 2021, 6:44 pm January 19, 2022

We’ve started an interesting collaborative project with the Ryerson team in Canada! With a 12-hour difference, it’s not easy for both teams to meet altogether (though virtually), but every time …

News
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Dr. Baek receives 2021 FATE Best Reviewer Award

Dr. Baek receives 2021 FATE Best Reviewer Award

Eunsoo Baek October 18, 2021, 1:22 pm November 2, 2021

Congratulations! Dr Eunsoo Baek is selected as the best reviewer in Fashion Business and Marketing areas for her services and contribution to the Fashion and Textiles, the Springer Open Journal of the Korean …

News
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2021/22-1 Lab seminar launched

2021/22-1 Lab seminar launched

Eunsoo Baek September 21, 2021, 1:05 pm November 2, 2021

We have started 2021/22 Lab seminar since the beginning of the semester! All self-motivated advanced level students/researcher take a chance to present a brand new article. I believe each session …

News
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Welcome dinner for new PhD student Ying Qu

Welcome dinner for new PhD student Ying Qu

Eunsoo Baek September 1, 2021, 5:41 pm September 2, 2021

We welcome Ms. Ying Qu to be a new member of the RCRL and start the PhD program in ITC, PolyU! Thanks to the sweet arrangement by Dr. Jang, Zhihong, …

News
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Research Seminar held at Seoul National University in 2021 Summer

Research Seminar held at Seoul National University in 2021 Summer

Eunsoo Baek July 21, 2021, 5:55 pm September 2, 2021

Dr. Baek provided a research seminar in July 2021, at Seoul National University in a hybrid mode. She introduced two latest articles that cover product display tactics in online & …

News
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Zhihong completed his confirmation assessment

Zhihong completed his confirmation assessment

Eunsoo Baek July 6, 2021, 12:20 pm July 27, 2021

Zhihong Huang (Mphil since 2019~) successfully completed the confirmation assessment! With much precious advice/feedback received from the panel members, I have no doubt that Zhihong will make a great achievement …

News
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$HK50,000 from URIS funds awarded

$HK50,000 from URIS funds awarded

Eunsoo Baek July 5, 2021, 1:16 pm July 5, 2021

I am pleased to share the news that Simran Gulati, a Year 3 ITC student, is the successful recipient of HK$ 50,000 from the Undergraduate Research and Innovation Scheme (URIS). The …

News
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Call for application – 2021 Future Retail Challenge

Call for application – 2021 Future Retail Challenge

Eunsoo Baek June 8, 2021, 5:07 pm June 8, 2021

Background An event sponsored by ITC PolyU PolyU Teams were the Champions of 2011, 2012, 2015, 2018, and 2019 Challenges Open to all ITC BA students (Year 3 students are …

News
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VR Experiment in June 2021

VR Experiment in June 2021

Eunsoo Baek June 5, 2021, 4:47 pm June 8, 2021

Thanks to the super RA’s careful help, we successfully finished the VR experiment obtaining almost 300 responses in 5 days! I especially thank Johannes (taking a part of my brain) …

News
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Yvette Hong, M.A.

洪雨薇

Research Assistant
 

 

Biography
  • MA in Fashion Merchandising, The HK Polytechnic University
  • Exchange Student, Cornell University.
  • B.Eng in Textile Engineering & Textile Design, Donghua University.
 
RESEARCH INTEREST
Yvette is interested in understanding how the collective unconscious in the digital world influences customers’ choices.
 

Zhihong Huang, B.S.

黃志鴻

Mphil Student (2020.09~)

 

Biography

B.S. Applied Psychology, Nanjing University, China.

 
RESEARCH INTEREST

Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.

Simran Gulati

Undergraduate Student
 
Biography
  • URIS Awardee 2021
  • B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018

 

 

Ying Qu, M.S.

屈穎

PhD STUDENT (2021.09~)
 
Biography
  • M.S. of Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
  • Exchange Student, European School of Business, Reutlingen University, Germany
  • B.S. of Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China
 
RESEARCH INTEREST

Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.