MEMBERS – Retailing & Consumer Research Lab

Eunsoo Baek, Ph.D.

백은수 (白恩秀)

Assistant Professor of Clothing and Textiles, Hanyang University (2022.03~present)

Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)
Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
B.S. Clothing and Textile (minor: Business administration), Yonsei University, South Korea.

Teaching Dr. Baek has taught fashion visual merchandising, consumer behavior, fashion marketing, and research methods in various universities in South Korea and Cornell University in the US, and the Hong Kong Polytechnic University in Hong Kong.

Research Please click here for more information about the research.