Eunsoo Baek, Ph.D.

백은수 (白恩秀)

Assistant Professor of Clothing and Textiles, Hanyang University (2022.03~present)

  • Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018.08~2022.02)
  • Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
  • Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
  • M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
  • B.S. Clothing and Textile (minor: Business administration), Yonsei University, South Korea.


Teaching Dr. Baek has taught fashion visual merchandising, consumer behavior, fashion marketing, and research methods in various universities in South Korea and Cornell University in the US, and the Hong Kong Polytechnic University in Hong Kong.

Research Please click here for more information about the research.        


Editorial Board member 

  • Fashion and Textiles, Springer (2020-present)
  • Fashion & Textile Research Journal (2019-present)
  • International Journal of Costume and Fashion (2019-present)
  • Journal of Korean Society of Clothing and Textiles (2019-present)

Academic Board Member

  • Korea Distribution Association (2019-present)


Ms. Yuwei (Yvette) Hong, Full-time Reserach Assistant (09.2021~02.2022)

Dr. Juyeun Jang, Full-time Postdoc Fellow (03.2021~08.2021)

Dr. Felix Wei, Part-time Postdoc Fellow (08.2019~12.2019)




Zhihong Huang
PhD Student of PolyU
Joined in 2019

Ying Qu
PhD Student of PolyU
Joined in 2021

Simran Gulati
Undergrad Student of PolyU
Joined in 2021