Eunsoo Baek, Ph.D.

백은수 (白恩秀)

Assistant Professor of Fashion Retail & Marketing, Institute of Textiles and Clothing (ITC), The Hong Kong Polytechnic University (2018~present)

  • Postdoctoral Fellow, Design and Environmental Analysis, Cornell University, USA.
  • Ph.D. Textiles, Merchandising and Fashion Design (Fashion Marketing), Seoul National University, South Korea.
  • M.S. Marketing (Consumer behavior), Seoul National University, South Korea.
  • B.S. Clothing and Textile (minor: Business administration), Yonsei University, South Korea.


Teaching Dr. Baek has taught courses such as fashion marketing and research methods in various universities in South Korea and Cornell University in the US. In PolyU, she has been teaching Fashion Visual Merchandising (ITC3047) and Fashion Retail Promotion (ITC4062).

Research Please click here for more information about the research.       



Dr. Juyeun Jang, Full-time Postdoc Fellow (03.2021~08.2021)

Dr. Felix Wei, Part-time Postdoc Fellow (08.2019~12.2019)




Zhihong Huang
Mphil Student
Joined in 2019

Ying Qu
PhD Student
Joined in 2021

Yvette Hong
Research Assistant
Joined in 2021

Simran Gulati
Undergrad Student
Joined in 2021