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Retailing & Consumer Research Lab
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  • Home
  • Members
  • RESEARCH
    • Digital retailing: VR/AR and Online displays
    • Store Design and Sensory Marketing
    • Fashion Consumption & Identity
    • Understanding Tourism Shoppers
  • Collaborators
  • News
  • Search
Retailing & Consumer Research Lab

Collaborators

Home Collaborators
Ho Jung Choo
Seoul National University
South Korea
So-Yeon Yoon
Cornell University
USA
HaeEun Helen Chun
Cornell University
USA
Ga-Eun (Grace) Oh
Open University of Hong Kong
Hong Kong
Seung Hwan (Mark) Lee
Ryerson University
Canada
Sangwon Park
PolyU
Hong Kong

Contact

Email

ebaek@hanyang.ac.kr

Tel
+82-2-2220-1193

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Yvette Hong, M.A.

洪雨薇

Research Assistant
 

 

Biography
  • MA in Fashion Merchandising, The HK Polytechnic University
  • Exchange Student, Cornell University.
  • B.Eng in Textile Engineering & Textile Design, Donghua University.
 
RESEARCH INTEREST
Yvette is interested in understanding how the collective unconscious in the digital world influences customers’ choices.
 

Zhihong Huang, B.S.

黃志鴻

Mphil Student (2020.09~)

 

Biography

B.S. Applied Psychology, Nanjing University, China.

 
RESEARCH INTEREST

Zhihong has an interest in how consumers are influenced by contextual information in product presentations. He is also fond of applying data mining techniques in consumer research.

Simran Gulati

Undergraduate Student
 
Biography
  • URIS Awardee 2021
  • B.A Hon’s in Fashion & Textiles (Fashion Retail & Marketing), The Hong Kong Polytechnic University, Class of 2018

 

 

Ying Qu, M.S.

屈穎

PhD STUDENT (2021.09~)
 
Biography
  • M.S. of Textile Engineering (Fashion Marketing), Xi’an Polytechnic University, China
  • Exchange Student, European School of Business, Reutlingen University, Germany
  • B.S. of Fashion Design and Engineering, (Fashion Design), Xi’an Polytechnic University, China
 
RESEARCH INTEREST

Her research interest is to investigate the impact of visual elements in the retail environment on consumer perception and their interactions.