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Say hello to Saffie, our new safety buddy!

Saffie is here to brighten your day while gently reminding everyone to prioritize safety—no matter where you are or what you’re working on. You’ll soon spot Saffie in three different looks:

• General and Office Safety
• Lab Safety
• Construction Safety

Each look features simple, practical reminders to help keep everyone protected during everyday tasks. Saffie will also embrace the festive spirit by dressing up in special holiday outfits, popping up with fun nudges to stay safe while enjoying celebrations.

Whether you spot Saffie on posters, in messages, or across our promotional materials, let this cheerful and friendly companion inspire you to pause, reflect, and put safety first. We hope Saffie becomes a familiar, welcome face that you look forward to seeing!