Roberto Vilchis
Assistant Professor of Practice, Teaching Fellow
- V602f
- +852 2766 5441
- roberto.vilchisecheverri@polyu.edu.hk
- Expertise: Communication Design, Information Design, Art Direction, Service Design, Brand and Corporate Identity and Typography
Biography
Roberto Vilchis has over twelve years of agency and consulting experience and has completed major brand identity, design
and communications campaigns for a broad range of clients in the airline, automotive, finance, hospitality and telecommunications sectors.
Roberto has a special expertise in handling large-scale, complex visual identity system rollouts, including the rebranding of UAE’s ‘du’, Spain’s BBVA bank, Royal Air Maroc and Malaysia’s Sunway group.
Roberto has worked in four continents managing studios and project teams at world-class design firms, corporate identity consultancies and advertising agencies.
He has a master’s degree in graphic design from the Basel School of Design in Switzerland; he has also taught typography and editorial design at Tokyo’s Tamabi University and The Hong Kong Polytechnic University.