People

“My goal for social innovation is...

to use design to translate abstract concepts and values into intuitive visual languages. By making complex ideas tangible and accessible, I aim to help the public grasp the essence of social innovation, fostering deeper resonance and support.”

James is the Project Assistant of the ASCEND Tech for Good Scheme at J.C.DISI. A graduate of PolyU in Media and Communication Design, he specialises in brand identity design, strategic marketing, content creation, and user experience design.

In his spare time, he captures the beauty of nature through photography, dedicating himself to promoting local culture and ecology. He was invited to collaborate with Greenpeace on the “Lantau: The Hidden Treasures of Hong Kong” photography series, and his work has been widely shared within local communities.