School of Design
CODE
73040
SUBCODE
73040-FTM-PTM
ENTRY

Sept 2024 Entry

STUDY MODE
Mixed Mode
DURATION

1 year (Full-time)
1.5 years (Full-time, with internship)
2 years (Part-time)

CREDIT REQUIRED

30

FUND TYPE
Self-Financed
  • Targeted Taught Postgraduate Programmes Fellowships Scheme 
    A total of 5 fellowships shall be awarded to local students. Please click here for details. 
  • Entry Scholarship & Bursary   
    A limited number of entry scholarships, up to HK$80,000 are available to both local and non-local applicants with excellent academic achievements. And, a limited number of bursaries, amounting to HK$22,320, are available to local applicants. The School considers applications on a rolling basis until the scholarship/bursary places are filled, applicants are encouraged to submit application as early as possible.

PolyU reserves the right to change or withdraw the scholarship/fellowship at any time. In case of any dispute/disagreement, PolyU’s decision is final. 

Application Deadline
Local - Mixed Mode
Sept 2024 Entry - Early Round Application Deadline: 2023-11-16 Main Round Application Deadline: 2024-04-30
Non-local - Mixed Mode
Sept 2024 Entry - Early Round Application Deadline: 2023-11-16 Main Round Application Deadline: 2024-04-30
About Programme
How to Apply
Aims & Characteristics

The MSc in Innovative Multimedia Entertainment (MScIME) programme has been designed to supersede the storied MSc in Multimedia and Entertainment Technology (MScMET) programme.

 

Aims

This programme aims to attract top creative talent to shape the future of interactive digital media and entertainment experiences. Students will master the technologies from AI and data science that are driving industrial change, and future interfaces of media delivery formats, thereby enabling them to graduate with job-ready skills and expertise. They will be able to specialise in areas such as games, media art technology, interactive robotics and virtual interaction design. Our curriculum pathways will also allow students to select core areas of interest – in technical specialisations or applied research directions in art, digital and entertainment media – to deeply explore areas that match their backgrounds and passions. 

 

Characteristics

The programme offers students rich learning environments with strong industry engagement. Industry collaborators include NVIDIA, Tencent Games Lightspeed Studios, Unreal Engine etc. The curriculum offers students two pathways to choose with four different focus areas, either Practice Pathway or Applied Research Pathway. 

 

Focus Areas

  • Media Art Technology
  • Entertainment/ Games
  • Interactive Toys and Robotics
  • Entrepreneurship in Multimedia

 

Industry-based internship is offered as part of curriculum for selection. Students will be supported by corporation research centres (such as PolyU-NVIDIA Joint Research Centre) to make connections with our industry partners. The structure of subjects are combining lectures, tutorials or practical lab sessions to provide hands-on experience. Graduates will emerge with a skillset primed to pioneer the next generation of digital media and entertainment technology. 

 

Close ties to the Greater Bay Area, Mainland companies, universities and locally here in Hong Kong will provide unparalleled access to leading entertainment companies, from which students can draw inspiration and opportunities. By engineering serendipity across areas from games to application development to immersive experiences, students can build their expertise while building connections across cultures.

 

 

Intended Learning Outcomes

Professional/Academic Knowledge Skills      

A. Demonstrate mastery of a structured body of knowledge spanning multimedia, AI, ethics, and entertainment theories and practices. Students will gain a systematic understanding of the multimedia landscape, with a focus on a variety of entertainment media tools and areas of specialisation.

B. Apply multimedia skills and innovations introduced by AI and data science to solve complex problems, and create engaging and entertaining products using entertainment design and production theories. Students will utilise cutting-edge multimedia production tools and technical skills to create transformative experiences.

C. Employ specialised skills in multimedia design and in team-based collaborations to deliver impactful group projects. Students will work in teams to combine technical skills and build entertainment experiences that leverage the power of AI and data science.

D. Continuously review and advance knowledge and skills at the frontier of multimedia entertainment. Students will challenge assumptions, take risks and push the boundaries of what AI and multimedia entertainment can achieve. Furthermore, students will design and apply appropriate methodologies to conduct such explorations. They will emerge with an entrepreneurial mindset that will advance the field.

Generic Skills for All-Roundedness

E. Develop strategic planning and project coordination skills

F. Craft and convey innovative ideas effectively

G. Foster interpersonal skills to collaborate across disciplines 

H. Cultivate creativity and critical thinking for ongoing impact beyond the programme

Recognition & Prospects

The MScIME programme builds upon the foundations of and evolves beyond the earlier iterations of the MScMET programme, which has been a cornerstone of our educational offerings for over 20 years and has educated more than 1,000 students on building multimedia products and applications. The MScIME programme aims to update the curriculum to adapt to the latest trends in AI, data science and multimedia technologies, and their current and expected great impact in multimedia entertainment production and research.

Curriculum

Programme Structure

The requirement for graduation is 30 credits, consisting of 12 credits of Compulsory Subjects, 12 credits of Elective Subjects, 6 credits of a Master's Project.

 

6 Compulsory Subjects (12 credits)

  • Multimedia Entertainment Theory and Practice (3 credits)
  • Project Management, Professional Environments and Ethics (3 credits)
  • Creative Programming for Designers and Artists (3 credits)
  • Research Seminar I, II, III (3 credits)

 

Elective Subjects (12 credits)

Practice Pathway (at least 2 subjects from the list; 3 credits each = 6 credits)

  • Game Design and Development
  • Digital Storytelling for Transmedia
  • Virtual and Augmented Reality
  • AI tools for Creative Processes and Transmedia
  • Physical Computing
  • Interactive Toys, Robots and Engaging Entertainment Products

 

Applied Research Pathway (9 credits)

  • Research Methods for Multimedia Entertainment (3 credits)
  • Independent Study in Multimedia Entertainment (6 credits)

 

Other Electives (1 or 2 subjects; depending on the pathway; 3 credits each)

  • Entrepreneurship for Culture and Creative Industry
  • Media Art Technologies
  • Sound Design and Development
  • Digital Art Assets: Bringing Crafts to Markets and NFTs
  • Special and Emerging Topics in Multimedia Entertainment
  • Internship

 

Master's Capstone (6 Credits)

 

Study Pattern

A common first semester would be mostly used to teach students the core compulsory subjects and a choice amongst a few select electives from within department or elsewhere across PolyU. During the second semester students, based on their preferred pathway, choose appropriate courses fitting their study plan. Additionally, in the second, and third summer term – students would plan, and work on their final project. For those seeking an internship, they can take it on their fourth semester studying. 

 

Part-time students would be taking classes that are offered to full-time students as their schedules allow over two years to finish the programme. 

 

Classes are normally held during the daytime on weekdays, except for a few compulsories and electives. Students should refer to the timetable of individual subjects for the exact class time.

Credit Required for Graduation

30

Programme Leader(s)

Prof. Henry Duh
PhD (Washington), FIET, FBCS, COMPIEAus

Programme List Remarks

(This programme is replacing the formerly known programme MSc in Multimedia and Entertainment Technology, MScMET)

Subject Area
Innovative Multimedia Entertainment
Entrance Requirements
  • ​A Bachelor's degree, preferably in a related field.

  • For mature applicants, please contact us before application.

 

If you are not a native speaker of English, and your Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English, you are expected to fulfil the University’s minimum English language requirement for admission purpose. Please refer to the "Admission Requirements" section for details.

Enquiries

For further information, please contact: 
the School of Design
Tel: (852) 2766 5474 
Fax: (852) 2774 5067 
Email: sdmscime@polyu.edu.hk
Website: www.sd.polyu.edu.hk/sdmscime

Other Information
  • ​Shortlisted applicants will be invited to submit portfolio and interview. 

  • We consider applications on a rolling basis until places are filled. To secure places, applicants should apply as early as possible before the application deadline.

  • More programme information can be obtained at www.sd.polyu.edu.hk/sdmscime.

Initial Registration Credits

3 for local students
10 for non-local students

Tuition Fee

HK$7,440 per credit for local and non-local students

Additional Documents Required
Curriculum Vitae

Required

Personal Statement

Required

Maximum 2 pages for the Personal Statement (in English)

Transcript / Certificate

Required

Documents that are not issued originally in English should be accompanied by certified English translations.

Others

Portfolio Submission:

Shortlisted applicants will be invited to submit portfolio via another online platform. Applicants are not required to send their portfolios to us by email or mail before receiving the invitation.
 

English Language Test Results:

TOEFL, IELTS or other equivalent qualifications are required for applicants who are not a native speaker of English and their Bachelor's degree or equivalent qualification is awarded by institutions where the medium of instruction is not English.

Employer's Recommendation

Certificate of Service from previous and current employer(s) (for mature applicants only)