Seminar on "Golden Rules for Creating an Effective Video"

Seminar

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Date

16 Apr 2024
Organiser

PolyU Design/ Consulate General of Italy Hong Kong
Time

12:00 - 13:00
Venue

V304, 3/F, Block V, PolyU Map

Speaker

Prof. Max Giovagnoli

Summary

Nothing better than a short-movie to tell an effective story, to express a true emotion and/or to suggest the proper atmosphere to describe the DNA of a Country and to deepen into its richness and its roots. But a short can be part of something more! It can suggest and evoke more than it shows, not just in the real world but in past/alternative times and spaces as well. The speech will deepen into the expression/perception processes in filmmaking and will use transmedia projects – and briefly introduce the work of the transmedia producer – to contextualize video artforms as part of transmedia bouquets, focusing in particular on projects for Brands, for the Arts and for Goods. The final part of the presentation will stress the 10 “Golden Rules” for creating an effective video for the contest. With visuals.

All PolyU students and staff are welcome.

Event registration is required and on a first-come, first-served basis.

Successful registrants will receive a confirmation email before the event.

Keynote Speaker

Prof. Max Giovagnoli

Transmedia Producer, Story architect and Senior Academic Head, European Institute of Design (IED) Rome branch

Top-rated transmedia pioneer and creative producer, he has been contributing to the launch of more than 100 movie blockbusters in Italy as well as of TV Shows and Branded Contents, creating promotional campaigns, cross-platform experiences and artforms. Artistic Director of “Heroes” International Film Festival [live action and animated cinema], Movie Responsible of “Romics” Festival [Comics, Movie and Games], Editorial Committee of “Cartoons on the bay” Festival [Animation and Transmedia], Board member “AVFX Rio” [Cinema and VFX], Editorial Member “View Conference” [3D Graphics for Movies and Series], Juror of “Licensing Excellence Global Award” [Product and Branded Entertainment], he advises and helps authors and professionals create stories and audiovisual experiences worldwide. PhD. in Italian Literature and professor of Storytelling and Semiotics, is Senior Head of Visual Arts at Istituto Europeo di Design in Rome, Italy [Visual Arts, Cinema and New Media] and author of international essays focusing on storytelling across media.