The logo should reflect the following core messages:

• Healing: FHSS’s contribution to health education, research, professional practice and community service.
• Hope: FHSS’s role in preparing future health and social care professionals and addressing emerging challenges.
• Humanity: FHSS’s commitment to empathy, social justice, inclusion and human-centred care.

The logo should:

1. Include or clearly communicate the number “50”.
2. Align with the theme “50 Years of Healing, Hope, and Humanity”.
3. Reflect FHSS’s contribution to health and social well-being.
4. Be original, clear, memorable and professionally designed.
5. Be suitable for both print and digital applications.
6. Remain recognisable when reproduced in large and small sizes.
7. Work effectively in full colour, black and white, and one-colour formats.
8. Include a gold or warm metallic accent, where appropriate.
9. Be compatible with the PolyU/FHSS visual identity.
10. Avoid incorporating or altering the official PolyU or FHSS logos without permission.

Note: Participants may use abstract or symbolic elements, such as human figures, hands, hearts, pulse lines, leaves, circles, bridges, connections, or other imagery related to health, community, education, and innovation. These examples are for reference only and are not mandatory.

Each applicant must submit:

1. Logo artwork
   1. Full-colour logo;
   2. Black-and-white or single-colour version;
   3. Logo with the tagline, where applicable; and
   4. Logo without the tagline.


2. Concept statement

   A concept statement of no more than 150 words explaining:

   1. The inspiration and meaning of the design;
   2. How the logo reflects healing, hope and humanity;
   3. The meaning of the colours, symbols and typography; and
   4. How the logo represents FHSS’s 50-year legacy and future direction.

1. All logo submissions must be presented in one PDF file (maximum file size: 1 GB).
2. Entries submitted as scanned or photographed hand-drawn artwork will not be accepted.
3. Shortlisted applicants will be required to submit editable vector files (i.e. ai/eps/svg, etc.) of their logo design at a later stage.

Entries will be assessed based on:

1. Alignment with the Golden Jubilee theme and core messages;
2. Creativity, originality and distinctiveness;
3. Relevance to FHSS’s mission and contribution;
4. Visual quality, composition, typography and colour;
5. Versatility across print and digital applications; and
6. Clarity of concept statement.

By submitting an entry, the applicant understands and confirms that:

1. The submitted design is original and does not infringe the rights of any third party.
2. The entry has not been submitted to another competition or used commercially.
3. FHSS and PolyU may reproduce the submitted design for judging, publicity and archival purposes.
4. The winning applicant will grant PolyU and FHSS the necessary rights to use, reproduce, adapt, modify, publish, distribute and display the winning logo for the Golden Jubilee and related institutional purposes.
5. FHSS may make changes to the winning design, including adjustments to colour, typography, layout and format.
6. Applicants may refer to https://www.polyu.edu.hk/privacy-policy-statement/ for the Privacy Policy Statement of PolyU.