Marketing Communications

CPA plays an important role in promoting the University’s major developments,
achievements and future plans to local, national and international target audiences
through strategic marketing efforts.

Event Management
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CPA plans and co-ordinates a wide variety of institutional events, including international conferences and meetings, anniversary celebratory activities, VIP visits and other special events and ceremonies. 

 

Integrated Marketing
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CPA proactively communicates with
stakeholders and a wider audience with
the aim of building long-term
relationships with them through rich
variety of marketing communications
initiatives, such as advertising and brand
management, publications and video
marketing, corporate exhibition, online
communication and social media.

Overseas Marketing
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Apart from local stakeholders, CPA also dedicates much efforts to establishing networks with overseas agencies and partners, such as Times Higher Education and QS Asia, as well as to reach out to international target audiences.

Internal Training

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Seminars, workshops and sharing
sessions on event management,
marketing-related topics and social
media are organized regularly for
departmental PR/marketing
co-ordinators with the aim to strengthen
their knowledge and skills in these areas.

Guidelines on Marketing Communications
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Photo Gallery

Photo Gallery

Selected photos featuring campus, faculty and students are available for viewing on this online photo album. Staff can login to download the hi-res photos.