Sept 2024 Entry


2 years



18 senior year places
  • This new programme was formely known as BA (Hons) in Digital Media.
  • Preference will be given to students with good language skills.
Application Deadline
Non-JUPAS Local Senior Year Admissions
About Programme
Specific Notes
How to Apply
Aims & Characteristics

Aims & Objectives

We aim to produce idea-driven content designers regardless of their background or disciplines. It rights the paradigm of confusing creativity based on ideas with fabrication based on technical know-how. With this in mind, students are also taught the necessary technical, entrepreneurial, and analytical skills to become self-learning and self-enabling to execute a given creative idea successfully. 




Is Media Design for you? 

We facilitate personal growth in students through self-discovery, self-discipline, self-analysis, and self-learning. We encourage independent thinking, successful positioning, and inventive creation through contextual awareness, imagination, collaboration, and knowledge application.

Recognition & Prospects

This programme adopts the motto of ‘content is king’ wherein ‘idea will always lead execution.’ It trains content designers by giving them the necessary tools to compete in the world of digital media and digital entertainment. Given intellectual property as a significant source for economic growth, having that winning idea means a chance of being placed in a commanding position.


Year 3 Pre-professional Collaborations 

Year 3 provides students with the essential knowledge and skills for film and animation production. Students will be introduced to project-based learning for their studio project; hence they will learn to collaborate with their peers and explore different mediums and methods in filmmaking and animation. 


Year 4 Integrative Design

Students progressing from Year 3 to Year 4 will have professional experience with industry partners and be equipped with the knowledge and skills they acquired during Year 3 for the capstone projects. The final year provides students with independent and life-long learning experience opportunities through a series of student-led projects. 


Senior Year students are required to complete a total of 61 credits in order to graduate, including credits earned from General University Requirements subjects, from Common Compulsory Subjects, and 46 from Discipline-Specific and Elective Subjects. For senior year intake students who do not meet the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take an additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.


Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.


More information can be found here.

Credit Required for Graduation


Scheme/Programme Leader(s)

Scheme Leader

Peter Hasdell
BSc (Arch), AA Dipl, RIBA, SAR

Programme Leader

Dr. OH Jae-Eun


Entrance Requirements
  • A Higher Diploma, an Associate Degree in a relevant discipline from a recognised institution.

  • Applicants will be invited to submit portfolios. Those who satisfactorily perform in portfolio submission will be invited for interviews with portfolio presentation.


For further programme information, please contact:
The General Office

Tel: 2766 5488; email:

Tel: 2766 4353; email:

Student Message

You may click HERE to view student works.


Student Work
Additional Documents Required
Transcript / Certificate



Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)

Portfolio Information Sheet

Portfolio guidelines will be send by email notification

Interview Arrangement

To evaluate the potential and interest of applicants for the programme.

Date of Interview
Between November and April

aound 15 minutes for interview

Portfolio submission and interview

Only selected applicants will be invited to portfolio submission and interview.