Sept 2024 Entry


2 years


61 (plus 3 Training credits)

18 senior year places

Preference will be given to students with good language skills.


Application Deadline
Non-JUPAS Local Senior Year Admissions
About Programme
Specific Notes
How to Apply
Aims & Characteristics

Aims & Objectives

The programme prepares future product designers to shape the sustainable material culture of our society as well as initiate positive social and economic value change. Interweaving hands-on and theoretical training in the human-centred design curriculum framework, this programme aims to enable lifelong learners to devise products and users experience of the product-service system. Students will master the users-oriented research and integrate cross-disciplinary knowledge to carry out the user-scenarios study, cultural appreciation, sustainability, business and technology opportunities study, ergonomic and engineering criteria, production and promotion know-how, and meet the emerging needs of both the market and society of Hong Kong and the rapidly evolving areas such as interactive product, internet of things, the product with artificial intelligence and robotic design.




Is Product Design for you? 

You have a passion for questioning, redefining, envisioning, and proving future products for a preferable scenario. 


You enjoy do-it-yourself, handcrafts, and or electronics and computational prototyping. 


You enjoy manipulating graphical and spatial structure, proportion, colour, and composition to create a unique product experience. 


You have sensitivity and a strong interest in analysing visual and three-dimensional forms. 


You are a creative and independent thinker who can work with others in a team. 


You are willing to develop a wide range of knowledge and skills such as different research and design tools, materials & processing approaches, prototyping skills, computer-aided design, and design business. 


You are open-minded, flexible and adaptable.

Recognition & Prospects

Graduates of the BA (Hons) in Design (Product Design) can pursue various choices of careers upon graduation. They will be Product/Industrial/Interaction Designers or User Experience (UX) Designers in interactive or intelligence products, wearable technology and fashion accessories, interactive entertainment products, robotic products, emerging product-service system design fields etc. They can also develop their career paths in the field of coordinating, managing or curating creative and social innovation projects in governmental or non-governmental organizations. Graduates are prepared to apply for seed funding and establish starts-up as designpreneur or employed by product design consultancies, user/product research organizations, or educators to promote creativity in Hong Kong and overseas.


Year 3 Pre-professional Collaborations 

Students promoted from Year 2 (Product Experience cluster) will carry out the study in two separate tracks (Product Design or Interaction Design) upon their preference and performance. Non-JUPAS students will enter the selected track directly. Students from both disciplines will be able to develop projects through multidisciplinary collaboration. 


Year 4 Integrative Design 

Students will engage with real clients through the integration of design, business and technology to devise holistic design solution. The training will enable students to polish their professional practices and holistic user-centred design thinking skills for the development of the Capstone project which involves comprehensive and in-depth study and exploration. 


Senior Year students are required to complete a total of 61 academic credits plus 3 training credits from industrial centre in order to graduate; academic credits including 9 credits earned from General University Requirements subjects, from Common Compulsory Subjects, 46 from Discipline-Specific and Elective Subjects.


Additional 3 to 9 credits of English and/or Chinese language subject(s) for students not meeting the equivalent standard of the Undergraduate Degree LCR.


More information can be found here.

Credit Required for Graduation

61 (plus 3 Training credits)

Scheme/Programme Leader(s)

Scheme Leader

Peter Hasdell
BSc (Arch), AA Dipl, RIBA, SAR

Programme Leader

Brian Lee

Entrance Requirements

• Applicants with an Associate Degree or a Higher Diploma in Design/Design Studies from a recognised institutions.

• Applicants will be invited to submit design portfolios. Those who satisfactorily perform in portfolio submission will be invited for interviews with portfolio presentation.


For further programme information, please contact: 
The General Office

Tel: 2766 5488; email:

Tel: 2766 4353; email:

Additional Documents Required
Transcript / Certificate


Portfolio Information Sheet

Copies of public examination result slip(s) demonstrating applicants' English language proficiency, e.g. HKDSE, HKALE, HKCEE, IELTS, TOFEL, etc. (for reference only)

Interview Arrangement

To understand the potential of applicants for the programme, and to ascertain whether their expectations match what the programme/career path can provide and to evaluate their language, communication and interpersonal skills.

Date of Interview
Between November and April

Portfolio submission (MUST); interview (about 15-20 minutes)

Portfolio submission (MUST), and interview with portfolio presentation, as requested by the School according to the previous background of the student.

Applicants are required to submit portfolios by early round and main round application deadline. Shortlisted applicants will be invited for individual interviews from November to April.