SHTM Successfully Hosted the 21st Asia Pacific Forum for Graduate Students Research in Tourism
Organised by the SHTM, the 21st Asia Pacific Forum for Graduate Students Research in Tourism (APF) was held from 14 to 16 May 2025 at the School in Hong Kong. Continuing a proud tradition, a group of talented SHTM undergraduate students from the Practice of Special Events Class managed the forum as their final-year project.
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SHTM Unveiled a Large Language Model-based Tourist Satisfaction Index to Enhance Tourism Service Quality in Hong Kong
As tourism, a major pillar of Hong Kong's economy, gradually recovers from the pandemic, the government has planned a series of measures to promote all-round development of the tourism industry. Within the SHTM, the Research Centre for Digital Transformation of Tourism (RCdTT) has developed an innovative large language model-based (LLM) assessment framework, the Hong Kong Tourist Satisfaction Index (TSI), for evaluating satisfaction among inbound tourists to Hong Kong during 2012–2024 across different tourism-related sectors, temporal scales and regions.
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