News

MoU Signing Ceremony : RCDTT & Regal Hotels International Holdings Limited.

  The Research Center for Digital Transformation of Tourism and Regal Hotels International Holdings Limited officially signed a Memorandum of Understanding (MOU) on December 9, 2025, marking the launch of a two-year partnership aimed at deepening industry-academia synergy in Hong Kong’s tourism and hospitality sector.   The signing ceremony was led by the Director of RCDTT, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. Haiyan SONG and Mr. Frederick Wong Kan-fai, Senior Vice President – Operations of Regal Hotels International Holdings Limited.   Under the MOU framework, the two parties will collaborate across key areas: joint research on hotel digitalization and AI - mutual participation in teaching, academic forums and industry events, customized senior management training programs tailored to Regal’s needs, along with co-hosted industry workshops to meet the talent needs of the hotel industry.   This partnership leverages RCDTT's academic and research expertise alongside Regal’s extensive industry experience, aiming to drive innovation, talent development, and overall competitiveness in Hong Kong’s tourism and hospitality industry.

PolyU’s Research Centre for Digital Transformation of Tourism Backs Major Conference

On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) held its second International Advisory Committee Meeting in conjunction with the IMPACT2025 Conference, organized by the School of Hotel and Tourism Management (SHTM). As a Platinum Sponsor of IMPACT2025, RCDTT brought together its International Advisory Committee members from both academia and industry, many of whom also participated in the conference as speakers. Mr. Peter Semone, Chair of the International Advisory Committee, welcomed participants and highlighted the importance of digital transformation in tourism. Professor Haiyan Song, Director of RCDTT, provided an update on the Centre’s recent achievements and outlined future plans. Committee members discussed industry trends, shared best practices, and explored opportunities for research collaboration. The meeting also generated valuable ideas for enhancing RCDTT’s global branding and recognition. At the conclusion of the meeting, participants expressed appreciation for the exchange of ideas and reaffirmed their commitment to ongoing collaboration. RCDTT remains dedicated to advancing innovation in tourism and technology.

RCDTT Partners with CTG Hotel to Launch AI-Powered Smart Hotel Initiative

  On December 9, 2025, the Research Centre for Digital Transformation of Tourism (RCDTT) officially signed a Memorandum of Understanding (MoU) with China Tourism Group Corporation Limited (CTG) marking the full launch of their industry-academia-research collaboration in the smart hotel sector.    At the signing ceremony, the Mr and Mrs Chan Chak Fu Professor in International Tourism Prof. Haiyan SONG, Director of RCDTT. Mr. Gang Xu, representative of CTG Hotel, signed the MoU on behalf of both parties. The event was witnessed by Prof. Kaye Chon, Dean and Chair Professor of PolyU’s School of Hotel and Tourism Management, and Mr. Ding-leung Lam, representative of CTG Hotel. All RCDTT members were also in attendance, creating a warm and anticipatory atmosphere.    The core objective of this partnership is to build an AI-empowered standard system for smart hotel operations. Drawing on RCDTT’s academic expertise in digital transformation and CTG Hotel’s rich industry experience, the collaboration will explore standardized smart hotel development pathways to advance the tourism sector’s digital upgrade. 

PolyU’s Research Centre for Digital Transformation of Tourism Backs Major Conference

YANGJIANG, China – The Research Centre for Digital Transformation of Tourism (RCDTT) of The Hong Kong Polytechnic University supported the 2025 Digital Economy and Tourism Development Conference, held on 29 November 2025 at Guangdong Ocean University's Yangjiang campus. The event attracted over 150 participants from academic institutions and industry sectors across Mainland China, Hong Kong and Macau SARs.   The conference featured significant contributions from RCDTT members. Professor Haiyan Song, Director of RCDTT and the Mr and Mrs Chan Chak Fu Professor in International Tourism, delivered a keynote address titled "AI and Tourism Research," showcasing the Centre's work on tourism demand forecasting and tourist satisfaction index using artificial intelligence.   A dedicated panel discussion on AI applications in hospitality was chaired by Professor Mimi Li, an Associate Director of RCDTT. The session included Professor Dan Wang, also an Associate Director of the Centre, who shared valuable insights on practical implementations of AI technologies in the hospitality sector.   "The strong participation in this conference demonstrates the growing importance of the digital economy in tourism development," said Professor Song. "As a supporting institution, the RCDTT remains committed to facilitating knowledge exchange between academia and industry that addresses contemporary challenges in our field."   The event served as an important platform for interdisciplinary dialogue, reinforcing RCDTT's role in fostering innovation and collaboration for tourism's future development.

The Hong Kong Polytechnic University & The China Hospitality Association released the “2025 China Hotel Industry Green Development Index.” report

Hotel Industry’s Green Development Has Entered a “Good Stage” On November 26, the China Hospitality Association, in collaboration with The Hong Kong Polytechnic University, released the 2025 China Hotel Industry Green Development Index. Based on a survey of 370 hotels and questionnaires on green practices, the index integrates national standards for “Green Hotels” and relevant policy frameworks, forming a comprehensive evaluation system with 40 sub-indicators. Professor Dan Wang, Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), highlighted that the 2025 Green Development Index reached 61.89 points, indicating that the industry has clearly moved beyond the initial exploratory stage and entered a “good stage,” with leading hotels gradually becoming green role models. Key Findings: Mechanism-driven progress: Green transformation shows an “olive-shaped” structure—two small ends and a large middle—where mid-tier enterprises have established governance mechanisms from organization to management, creating systematic pathways. Nine dimensions reveal green leap: The industry is transitioning from initial green achievements to a leap-forward stage, with short-cycle samples leading the way. Green management is becoming a foundational element of hotel operations. Integration with business performance: Green hotels are aligning carbon reduction with profitability, creating an operational paradigm of “green dining + dual value,” achieving both ecological leadership and diversified value. Clear future roadmap: The green ecosystem is shifting from “awareness-driven” to “value-driven,” accelerating the formation of a competitive green ecosystem through layered strategies. This milestone underscores the hospitality industry’s commitment to sustainability and its evolving role in shaping a greener future.

Prof. Haiyan Song delivered keynote speech at Menduner Conference 2025 in Suzhou, Charts the Future of Tourism with AI and Innovation

The prestigious Menduner China Tourism and Hotel Conference 2025 concluded this week at the AC Hotel by Marriott in Suzhou, bringing together over 300 industry leaders and academics. Under the theme "Harness the Momentum," the event provided a vital platform to address the most pressing challenges and showcase innovative solutions that will affect the post-pandemic tourism and hotel industries. A major highlight of the conference was the keynote address by Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of Digital Transformation of Tourism at The Hong Kong Polytechnic University. In his presentation, “Assessing Tourism and Hotel Business Performance – A Demand Perspective,” Professor Song demonstrated the critical link between service quality, tourist satisfaction, and financial performance. He introduced a groundbreaking methodological approach utilizing Large Language Models (LLMs), illustrating how AI can analyze vast quantities of guest feedback to deliver real-time insights into the drivers of customer satisfaction and revenue growth. In addition to the keynote, a series of expert speeches and panel discussions explored the core operational challenges facing the sector. Key topics included: 1. Navigating Labour Shortages: Innovative strategies for talent attraction, retention, and upskilling in a competitive market. 2. Accelerating AI Integration: The adoption of AI, automation, and data analytics to enhance operational efficiency, personalize guest experiences, and optimize revenue management.3. Advancing Sustainable Tourism: Seizing new opportunities to develop sustainable tourism models that cater to the evolving demands of post-pandemic travelers. Set against the dynamic backdrop of Suzhou, the conference underscored that the future of China’s tourism and hotel sector depends on a dual commitment to technological innovation and strategic human resource management.

RCDTT Director Delivered Keynote Speech at the PolyU Northern Metropolis Future Forum Season 2

At the PolyU Northern Metropolis Future Forum Season 2 (PolyU NMFF 2), Professor Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism and Director of Digital Transformation of Tourism, delivered a keynote presentation on “Techno-Regenerative Tourism – Building a Net-Positive Future for Northern Metropolis.” In his address, Professor Song began by highlighting “The Urgent Need for a New Tourism Paradigm,” framing global challenges and Hong Kong’s unique opportunities as the foundation for discussion. He then introduced the concept of Techno-Regenerative Tourism, a forward-thinking approach that integrates technological innovation with sustainability principles. Professor Song shared his vision: “We will leverage the San Tin Technopole’s innovation to create a tourism ecosystem that is data-driven, community-centric, experiential and educational, resilient, and future-proof.” The forum gathered numerous experts from government, academia, industry, and local charitable and non-profit organizations as speakers, alongside more than 300 participants. Discussions focused on transforming the traditionally perceived dichotomy between conservation and development into a mutually beneficial economic model for the Northern Metropolis.

SHTM partners with WTTC to define the Future of Work in Travel and Tourism: The key trends shaping workforce strategies at WTTC’s annual Global Summit

On September 29, 2025, research team from the Research Centre of Digitial Transformation of Tourism (RCdTT) and School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) attended the World Travel & Tourism Council (WTTC) Global Summit in Rome Italy for the launch of their collaborative project with WTTC entitled “The Future of Work in Travel and Tourism: The key trends shaping workforce strategies”.   Led by Prof Haiyan Song, Mr and Mrs Chan Chak Fu Professor in International Tourism, SHTM Associate Dean, Chair Professor, and Director of RCdTT, along with Mr Nejc Jus, Director of Research at WTTC, and co-authored with Prof. Richard T.R. Qiu, Prof. Yitong Yu, and colleagues from WTTC, the research is a comprehensive overview of the employment trends and challenges in the Travel & Tourism sector, with a dedicated analysis that highlights skill requirements, skill demand and supply forecast and offers practical recommendations to future-proof the travel and tourism workforce. The research draws on in-depth quantitative and qualitative surveys and interviews with industry leaders. It will serve as a valuable tool for industry professionals, policy makers and academics to adapt and consider when doing workforce planning.   The Travel & Tourism industry remains a powerful contributor to the global economy, generating over 10.9 trillion US dollars in 2024 and supporting more than 350 million jobs worldwide. It is anticipated to create nearly 91 million additional positions by 2035. Despite these encouraging numbers, the sector faces significant obstacles, including persistent labour shortages.   The report reveals that:   Travel & Tourism businesses face three major challenges, including recruiting and retaining talent, the shifts of working patterns towards remote, part-time, and hybrid work that conflict with traditional service roles, as well as the growing importance of adapting to technological advancements and sustainability demands.   Technological and digital literacy is seen as a critical skillset across all job roles for the coming decade. Other role-specific findings include those managerial positions require stronger critical and creative thinking, customer-facing roles need improved leadership and management skills, and operational staff need to focus on reliability, flexibility, resilience, and a commitment to lifelong learning.   Forecasts indicate that by 2035, the Travel & Tourism sector across 20 key economies will face a workforce shortfall of 43.1 million, with low-skilled roles experiencing the most significant deficits. The hospitality industry alone may be 18% understaffed, and countries such as China, India, and regions such as the EU are expected to see the highest absolute shortfalls, while Japan, Greece, and Germany face the most severe relative supply gaps, underscoring the urgent need for coordinated efforts to attract, train, and retain talent.   To future-proof the travel and tourism workforce, collaborative efforts between government, academia, and businesses are essential. Recommendations to tackle labour shortage include improving the industry’s appeal to young talent, facilitating career progression, ensuring decent work conditions, leveraging technology to boost productivity, adopting flexible hiring policies, enhancing the quality and availability of qualifications, strengthening business-education collaboration, and providing widespread upskilling opportunities.   Serving as one of the largest employers worldwide, it is crucial for the Travel & Tourism sector to build a resilient and sustainable workforce. Collaborative efforts between government, academia, and businesses are essential to future-proof the travel and tourism workforce.   For more details, please visit The Future of Work in Travel & Tourism: The key trends shaping workforce strategies | WTTC Research Hub

Driving Industry Green Transformation | Professor Wang Dan and Colleagues Partner with China Hotel Association to Build Hotel Carbon Emission Accounting Model

To promote the green and sustainable development of China's hotel industry, Professor Wang Dan, Professor Deng Zhiming, and Professor Zhang Hanyuan recently collaborated with the China Hotel Association to jointly develop the "China Hotel Operations Carbon Emission Accounting Model." This model aims to provide the industry with scientific and comprehensive carbon emission assessment tools, helping hotel operators accurately understand energy consumption and carbon footprints while optimizing environmental management. The research team conducted in-depth field investigations at benchmark hotels under the Marriott Group and Hilton Group, carrying out week-long on-site research. During this period, team members conducted multiple rounds of in-depth interviews with hotel senior management and operations teams, focusing on key areas including energy management, facility operations, guest room services, and food and beverage operations. Simultaneously, they collected and analyzed multi-dimensional operational data including electricity, water utilities, gas, and waste treatment, providing a solid empirical foundation for model construction. The research outcomes not only fill the gap in carbon emission accounting methods for China's hotel industry but also propose practical quantitative indicators and accounting processes based on typical operational scenarios of the Chinese hospitality industry. The model features strong applicability, simple operation, and high data comparability, helping hotels of all scales conduct carbon emission monitoring and management on monthly, quarterly, and annual bases. The research team expects to promote and apply this model nationwide through various forms including training, consulting, and assessment services to enhance the industry's carbon management capabilities and help the hotel industry achieve high-quality development under the "dual carbon" goals. Both parties look forward to using this as a starting point to continuously improve green operation standards and jointly write a new chapter in the low-carbon transformation of China's hotel industry.

Prof. Haiyan Song attended the 10th Advances in Tourism Marketing Conference held in Heraklion, Greece

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Mr and Mrs Chan Chak Fu Professor in International Tourism, attended the 10th Advances in Tourism Marketing Conference (ATMC) held in Heraklion, Greece, from 24 to 26 September 2025. The conference theme was “Resilience Futures and Creative Placemaking.” Prof. Song was invited by the ATMC organizing committee to lead a special session on “Revolutionizing Tourism Marketing – Transformative Power of Generative AI.” This session attracted a diverse group of participants from academia and industry worldwide. Topics discussed included the application of intelligent robots in hospitality and tourism, AI companionship for elderly travelers, and the impact of AI on employment in the hospitality sector. Prof. Song also took this opportunity to promote collaboration between RCDTT and key players in the tourism and hospitality industry, such as Trip.com and Yunji Technology.