News

Establishment of Research Centre for Digital Transformation of Tourism

The PolyU Academy for Interdisciplinary Research (PAIR) is pleased to announce the establishment of the Research Centre for Digital Transformation of Tourism (RCDTT) as a new constituent unit of PAIR on 1 January 2024. RCDTT aims to lead research on optimising travel experiences and achieving environmental and business sustainability by digitally transforming tourism and related businesses with a ultimate goal of improving the lives and well-beings of global citizens. The Director of RCDTT is Prof. SONG Haiyan, Associate Dean and Chair Professor, and Mr and Mrs Chan Chuk Fu Professor in International Tourism at the School of Hotel and Tourism Management. The Co-Director is Prof. LI Qing, who serves as the Head of the Department of Computing and Chair Professor of Data Science. RCDTT pursues research in strategic areas, and forges close relationships with key stakeholders including industry, academic institutions, government offices and international organisations to promote good practices in tourism. RCDTT’s missions and research focus areas include: Digital Transformation: Development of digital monitoring system for tourism and hospitality; and AI-driven business and experience innovations Interdisciplinary Researches: Re-shape tourism and hospitality business operations, destination governance, and international collaborations for inbound and outbound tourism RCDTT Management Team Name and Post Title Concurrent Appointment in RCDTT Prof. SONG Haiyan Associate Dean and Chair Professor of Tourism of the School of Hotel and Tourism Management Director of the Research Centre for Digital Transformation of Tourism Prof. LI Qing Head and Chair Professor of Data Science of the Department of Computing Co-Director of the Research Centre for Digital Transformation of Tourism Dr WANG Dan Associate Professor in the School of Hotel and Tourism Management Associate Director of the Research Centre for Digital Transformation of Tourism Prof. LI Mimi Professor in the School of Hotel and Tourism Management Associate Director of the Research Centre for Digital Transformation of Tourism Prof. WANG Dan Professor of the Department of Computing Associate Director of the Research Centre for Digital Transformation of Tourism