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Apply Now Programme Leaflet

Entrance Year Sept 2022

Programme Code 72017

Stream Code

BCF (Full-time)
BCP (Part-time)

Mode of Study Mixed Mode

Normal Duration

1.5 years (Full-time)
3 years (Part-time)

Fund Type Self-Financed

Credits Required for Graduation

30

Initial Registration Credits

3 for local students
6 for non-local students

Local Application Deadline 30 Apr 2022

Non-Local Application Deadline 30 Apr 2022

Tuition Fees

HK$4,150 per credit for local students
HK$5,340 per credit for non-local students

Programme Leaders

Dr Ngai Sing Bik Cindy
PhD, MPhil, BA, PgC (TPVHE), Dip(Trans), MCIL

Remarks

  • This programme is offered on both full-time and part-time bases to give students maximum flexibility to engage in full-time or part-time study loads. Under normal circumstances, full-time and part-time students are able to complete the programme within 1.5 years and 3 years respectively. Students who wish to extend their studies beyond normal duration can submit such request to the Department for consideration.
  • Applicants are required to choose either full-time or part-time study on application for admission to the programme. Students who study full-time are required to take a minimum of 9 credits per semester.
  • This programme is offered within the Master of Arts Scheme in Chinese, Linguistics and Translation.

 

Notes to Applicants

  • Applications can be made to our postgraduate programmes without the help of agencies. Applicants are required to apply online via the Study@PolyU website: www.polyu.edu.hk/study.
  • Please note that all fields in the application forms should be completed. We will not consider applications that do not provide details of academic qualifications.

Aims and Characteristics

Programme Aims

MA in Bilingual Corporate Communication (MABCC) aims to draw upon the strengths of CBS in language-mediated communication (LMC), sign-mediated communication (SMC), bilingual & cross-cultural communication as well as China studies to cultivate and equip students with attributes that are essential for a successful career in corporate communication.

These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.

Characteristics

Graduates of this programme are expected to have:

Professional Competence

  • a good understanding of the internal workings of LMC and SMC;
  • a good sense of the within-culture and between-culture communicative norms and practices of the region; and
  • a good knowledge of corporate expressiveness and corporate communication functions such as stakeholders relations, corporate-identity building and corporate branding.

Strategic Thinking

  • a good grip of the intricacies related to LMC/SMC conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.

Lifelong Learning Capability

  • the ability to develop high-quality oral and written corporate messages in both Chinese and English; and
  • the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

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