Sept 2024 Entry


2 years


66-75 (plus 3 training credits)

23 senior year places
  • This programme is offered within the BBA(Hons) Scheme.

  • The curriculum of this programme, including the credit requirements, is subject to review.

  • The exact study duration and number of credits to be transferred will depend on the entry qualification of individual AD/HD admittees.

Application Deadline
Non-JUPAS Local Senior Year Admissions
About Programme
Specific Notes
How to Apply
Aims & Characteristics

Programme Aims

This programme provides students with:

  • A well-rounded business education;

  • Competence in the analysis, planning, implementation and control of marketing decisions;

  • Analytical ability and research competence;

  • The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;

  • Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and

  • Literacy in the use of information systems and technology relevant to marketing.



The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Social Media Marketing, Marketing Research, Services Marketing, Digital Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

Students can be assigned mentors, experienced executives or managers in the business world who provide advice and support and help students to plan their careers and prepare for their first jobs after graduation.

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards from open competitions.

The Department has also developed opportunities for students to work in firms either during the summer vacation or as part-timers to fulfil 100 hours (3 training credits) of Work-Integrated Education (WIE) requirement. Summer replacements may be found in Hong Kong or the Chinese mainland or overseas. These, and other forms of work experience, can count towards the WIE requirement.

Recognition & Prospects

Professional Recognition*

BBA (Hons) in Marketing

  1. The Chartered Institute of Marketing (CIM)
  • BBA(Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and gain access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.


Career Prospects

Marketing graduates qualify for a wide variety of employment opportunities, including account management, advertising, marketing research, marketing/product/brand management, customer service, public relations, and consumer affairs and protection.


Students will be admitted to the senior year of the 4-year degree programme.

This is a very flexible programme that offers opportunities to study various marketing areas.

Students study business subjects such as Strategic Management and Corporate Social Responsibility, and marketing subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Social Media Marketing, Digital Marketing, Sales and Distribution Management and Strategic Brand Management. Students also have the opportunity to integrate their marketing knowledge through a Marketing Capstone Project.

Information on the subjects offered can be obtained at

Credit Required for Graduation

66-75 (plus 3 training credits)

Scheme/Programme Leader(s)

Programme Leader

Dr TAM Lai-ming Jackie
BSc (Hons) (London), MSc (Warwick), PhD (Aston)

Deputy Programme Leader

Dr CHAN Ting-yan Winslet
BA (Hons), PhD (PolyU)

Entrance Requirements
  • An appropriate Associate Degree or Higher Diploma in a relevant discipline with good academic result.

  • In addition to academic results, preference will be given to applicants with good performance in the admission test and interview.


For further programme information, please contact:

The General Office (tel: 2766 7368/2766 7114; email:

Student Message

Time flies, and I am grateful for the valuable experience I have gained at Hong Kong Polytechnic University. This includes meeting a group of good friends who share the same goals as me. In addition to teaching us the theories in the classroom, the amiability professors also gave me many opportunities to practice myself, such as assisting us with a real marketing campaign in the group project. Let me not merely understand the theory but also gain practical experience.


Outside the classroom, the department also holds a Student-Alumni Networking Dinner, inviting alumni to share with us on career planning and building a professional network. During the dinner, I got to know many outstanding alumni. They enthusiastically shared with us the market situation and answered our doubts. This definitely provides great help for my future career!

CHEUNG Mei Chi, Jacqueline

As I prepare to graduate from PolyU, I feel a deep gratitude and nostalgia for the years of my academic journey. My friendships and connections are the most valuable aspects of my PolyU experience. I was privileged to learn alongside many talented people, and we shared countless memorable experiences.


One of our most significant experiences was during the course Social Media Marketing, in which we collaborated with a Korean-style self-photo studio to help them overcome cultural barriers. The campaign generated over 500 new followers for their social media accounts in two weeks. I am also thrilled to be participating in the upcoming Hong Kong Creative PR Competition 2023 with my friends, and I look forward to continuing to support and inspire each other.


Furthermore, I have built up my network by attending joint networking dinners in the MM Department and connecting with industry professionals. This has allowed me to gain valuable insights into the real world and explore different career paths.


Additionally, I have been fortunate to learn from passionate and knowledgeable professors who have shared their expertise and inspired me to pursue my passions and interests.


I am excited to see where the next chapter of my life will take me, and the lessons and experiences I have gained at PolyU will serve me well in all my future endeavors.

YAU Ka Ling, Stella




Wallace Yau
Additional Documents Required
Transcript / Certificate


Interview Arrangement

To evaluate the academic potential, motivation and suitability of applicants for the programme.

Date of Interview
Between February and April 2024

10 minutes

Individual interview (online)

Selected applicants will be invited for interview.