The Hong Kong Polytechnic University (PolyU) and SINOFAITH Group | ARTiSTORY have officially launched the "PolyU-Sinofaith IP Investment Company Joint Laboratory” (CORE LAB) on 19 November. As an innovative platform integrating academia, research, and industry, the Laboratory focuses on "Systematic Construction and Sustainable Development of Cultural Heritage and Tourism IP Brands," aiming to become a key driver of China’s cultural and tourism innovation.
During the ceremony, Prof. Christopher CHAO, Senior Vice President (Research and Innovation) of PolyU, and Mr SUN Kai, President of SINOFAITH Group, jointly unveiled the Laboratory, marking the official commencement of collaboration. The cooperation agreement was signed by Prof. Sylvia Xihui LIU, Assistant Dean (Academic Programmes) and Associate Professor of School of Design at PolyU, and Mr YU Fei, Managing Partner of SINOFAITH | ARTiSTORY.
Prof. LIU remarked that PolyU positions itself as design-driven university and hopes the research outcomes of the Laboratory will be closely aligned with industry needs, setting a benchmark for future commercialisation and implementation.
Mr SUN emphasised that culture should not merely “protected,” but “reinvigorated”. By integrating cultural IP with advanced technology to transform heritage into industrial power, creating smarter, more international, and more human‑centred experiences of Chinese culture. The initiative seeks to link national strategic directions, Hong Kong’s international advantages, and cultural‑technology industry needs.
Guided by the principles of “resource assetisation, asset systematisation, and system scenarioisation,” CORE LAB will empower museums, art galleries, science museums, libraries, and cultural‑tourism organisations to enhance cultural heritage dissemination and innovation. By bridging culture with economic and societal development, the Laboratory will promote industry upgrading and strengthen the international influence of Chinese civilisation.
Moving forward, CORE LAB will prioritise key research areas through in-depth studies and pilot practices. The outcomes will be shared through joint research reports and academic publications, offering essential reference models for digital transformation and sustainable development of the cultural and tourism sectors.
