The primary objective of the official visit was to finalize the upcoming flagship publication: the PATA Annual Tourism Monitor Report 2026. The PATA Annual Tourism Monitor Report 2026 is built on the foundation of the PATA Visitor Forecasts 2026–2028, a long-standing collaborative forecasting initiative between PATA and RCDTT / SHTM.
The report highlights Key travel demand patterns, visitor flow trajectories, and regional performance across Asia and the Pacific, which help destination management organizations (DMOs) and private-sector stakeholders navigate an evolving tourism landscape. The report also provides actionable guidance to support evidence-based policy formulation, investment strategies, and sustainable industry development. The full report is scheduled for official release in October 2026 to all PATA members and the public.
During high-level meetings with PATA leadership, Prof. Song also met Mr Noor Ahmad Hamid, CEO of PATA, to explore new avenues to deepen institutional collaboration and address pressing industry needs, including: Development of a PATA Tourism Satisfaction Report to establishing a standardized regional benchmark to assess and track visitor experience, service quality, and destination competitiveness across Pacific-Asia destinations.
The discussion also includes designing applied research projects focused on high-priority industry topics such as AI and data-driven destination management, crisis resilience, and sustainable tourism practices.
This visit reinforces the enduring partnership between PATA and RCDTT/SHTM, highlighting the vital role of advanced data science, econometric modeling, and academic-industry collaboration in driving sustainable tourism growth across the Asia-Pacific region.
| Topics | Research |
|---|---|
| Research Units | Research Centre for Digital Transformation of Tourism |
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