Prof. Haiyan Song attended the 10th Advances in Tourism Marketing Conference held in Heraklion, Greece

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT) and Mr and Mrs Chan Chak Fu Professor in International Tourism, attended the 10th Advances in Tourism Marketing Conference (ATMC) held in Heraklion, Greece, from 24 to 26 September 2025. The conference theme was “Resilience Futures and Creative Placemaking.”

Prof. Song was invited by the ATMC organizing committee to lead a special session on “Revolutionizing Tourism Marketing – Transformative Power of Generative AI.” This session attracted a diverse group of participants from academia and industry worldwide. Topics discussed included the application of intelligent robots in hospitality and tourism, AI companionship for elderly travelers, and the impact of AI on employment in the hospitality sector.

Prof. Song also took this opportunity to promote collaboration between RCDTT and key players in the tourism and hospitality industry, such as Trip.com and Yunji Technology.