World Tourism Alliance - Dongting Dialogue
Prof. Haiyan Song spoke at the World Tourism Alliance Conference
Prof. Haiyan Song interviewed by the media
Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech at the World Tourism Alliance (WTA)’s Dongting Dialogue on 25 May in Yueyang, Hunan Province.
The conference, themed “Integrating Nature and Culture in Tourism Development,” attracted over 300 participants from mainland China and other countries. During his speech, Prof. Song presented his recent research on the willingness of Chinese tourists to pay for travel carbon offsets (TCO) and analysed the primary factors influencing TCO purchase decisions. Prof. Song’s findings underscored the increasing importance of sustainability in shaping travel behaviours.
Subsequent to his presentation, Prof. Song was interviewed by local media. The discussion focused on strategies for advancing sustainable tourism through digital transformation and integrating cultural and nature-based tourism in both Hunan Province and Yueyang City.
The conference, themed “Integrating Nature and Culture in Tourism Development,” attracted over 300 participants from mainland China and other countries. During his speech, Prof. Song presented his recent research on the willingness of Chinese tourists to pay for travel carbon offsets (TCO) and analysed the primary factors influencing TCO purchase decisions. Prof. Song’s findings underscored the increasing importance of sustainability in shaping travel behaviours.
Subsequent to his presentation, Prof. Song was interviewed by local media. The discussion focused on strategies for advancing sustainable tourism through digital transformation and integrating cultural and nature-based tourism in both Hunan Province and Yueyang City.
| Topics | Research |
|---|---|
| Research Units | Research Centre for Digital Transformation of Tourism |
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