Prof. Haiyan Song delivered a keynote speech at the APacCHRIE 2025 Conference.
Prof. Haiyan Song delivered a keynote speech at the APacCHRIE 2025 Conference.
On 28 May 2025 in Chiang Mai, Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech on the "Large Language Model-based Tourist Satisfaction Index" at the APacCHRIE 2025 Conference. The conference was co-hosted by Chiang Mai University and The PolyU in Chiang Mai, Thailand.
Prof. Song presented the framework and methodology developed by his research team for compiling tourist satisfaction indexes at both sectoral and destination levels.
Following his presentation, Prof. Song participated in a panel discussion titled "Transforming to the Future: Innovation, AI and Regenerative Tourism and Hospitality", which reflected the core theme of the conference.
The conference attracted over 350 participants from 27 countries and regions.
Prof. Song presented the framework and methodology developed by his research team for compiling tourist satisfaction indexes at both sectoral and destination levels.
Following his presentation, Prof. Song participated in a panel discussion titled "Transforming to the Future: Innovation, AI and Regenerative Tourism and Hospitality", which reflected the core theme of the conference.
The conference attracted over 350 participants from 27 countries and regions.
| Topics | Research |
|---|---|
| Research Units | Research Centre for Digital Transformation of Tourism |
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