Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism, Mr and Mrs Chan Chak Fu Professor in International Tourism, participated as a panelist at the Hong Kong Tourism Forum. This event, hosted by the Hong Kong Tourism Board and China Tourism Group, was held at the Kerry Hotel in Hong Kong on April 16, 2025. The forum focused on discussing emerging issues related to rebranding Hong Kong as an international tourism destination to enhance its competitiveness.
The panel featured several distinguished speakers, including Professor DAI Bin, President of the China Tourism Research Institute; Mr. CHEN Xianghong, Chairman of Dingdu Group Co. Ltd; Ms. Lucy Lu, Head of the Meituan Culture and Tourism Research Institute; Mr. Murphy ZHU, President of Asia Pacific H World Group; and the Honorable YIU Pak-leung, MH, JP, a Legislative Council Member (Tourism).
The event attracted over 500 attendees, comprising industry leaders, government officials, and academics from around the world, all gathered to explore strategies for advancing Hong Kong's position in the global tourism market.
The panel featured several distinguished speakers, including Professor DAI Bin, President of the China Tourism Research Institute; Mr. CHEN Xianghong, Chairman of Dingdu Group Co. Ltd; Ms. Lucy Lu, Head of the Meituan Culture and Tourism Research Institute; Mr. Murphy ZHU, President of Asia Pacific H World Group; and the Honorable YIU Pak-leung, MH, JP, a Legislative Council Member (Tourism).
The event attracted over 500 attendees, comprising industry leaders, government officials, and academics from around the world, all gathered to explore strategies for advancing Hong Kong's position in the global tourism market.
| Topics | Research |
|---|---|
| Research Units | Research Centre for Digital Transformation of Tourism |
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