Research Seminar by Dr Yufeng HUANG

Date: 8 January 2019 (Tue) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Dr Yufeng Huang is Assistant Professor of Marketing in University of Rochester Simon Business School. Before joining Simon, He obtained his PhD in Marketing and MS in Economics at Tilburg University (Netherlands). His research focuses on the intersection of Quantitative Marketing and Empirical Industrial Organization. His current research projects explore topics such as the evolution of consumer expertise, managerial quality and firm learning, the impact of product design on competition, and the emergence and impact of the e-commerce.

Research Seminar by Prof. Jason THATCHER

Date: 4 January 2019 (Fri) Time: 10:30am – 12:00nn Venue: M802 Prof. Jason Thatcher is a Professor of MIS, Senior Editor of MIS Quarterly, University of Alabama. He is immediate Past-President of the Association for Information Systems. He served two terms as VP of Membership for the Association for Information Systems. He guided the strategic realignment of services to support more opportunities for the career development and recognition of our members. He has also served as an AIS representative on the Board of Partnership for Advancing Computing Education (PACE) from July 2012 through the present. PACE charter members are Association for Computing Machinery (ACM), Association for Information Systems (AIS), Computer Science Teachers Association (CSTA), IEEE Computer Society (IEEE), National Center for Women and Information Technology (NCWIT), and Computing Research Association.

Research Seminar by Prof. Derek D. RUCKER

Date: 11 December 2018 (Tue) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Prof. Rucker joined the Kellogg marketing department in Fall of 2005. Currently, he holds the Sandy & Morton Goldman Professorship of Entrepreneurial Studies in Marketing. His primary research focuses broadly on the topics of power, compensatory consumption, persuasion, and consumer behavior. His work asks, and seeks answers to, what makes for effective advertising and what motives underlies consumer consumption. To answer these questions Dr. Rucker draws on his rich training in social psychology. His work has appeared in numerous leading journals in psychology and marketing such as the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology. In addition, his research has been covered in major media outlets such as The New York Times, Time Magazine, and ABC News. He currently teaches Advertising Strategy at Kellogg. The course focuses on basic psychological principles to better understand how to plan and execute successful advertising. In recognition of his commitment to excellence in teaching, he was nominated as a finalist for the L.G. Lavengood Outstanding Professor of the Year Award and a recipient of the Top Elective Professor Award. In addition to his work in the classroom, he is a co-instructor of the annual Kellogg Advertising Superbowl Review. The review is in the spirit of Kellogg's focus on experiential learning and cultivates basic principals learned in the classroom to critically evaluate advertising in a real world and high stakes environment.

2018 Marketing Research Symposium of the Asian Centre for Branding & Marketing

Date: 3 December 2018 (Mon) MM Research Centre "Asian Centre for Branding & Marketing" organized its 2018 Marketing Research Symposium on 3 December 2018 in AG710, PolyU. It has invited 3 keynote speakers Dr Joowon Park, City University of Hong Kong, Dr Jooyoung Park, Peking University HSBC Business School, Dr Tao Tao, Hong Kong Baptist University this year to share their research insights.     MORE DETAILS

Research Seminar by Prof. Long WANG

Date: 28 November 2018 (Wed) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Dr Long Wang is an associate professor of Management at the City University of Hong Kong. His research interests include economic psychology, decision making, business ethics, trust, creativity and creative labor, work relationships and organizational incentives, and social entrepreneurship. His research has appeared for publication in Academy of Management Annals, Academy of Management Journal, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, and Management Science, among other journals.

Research Seminar by Dr Matthew OSBORNE

Date: 14 November 2018 (Wed) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Dr Matthew Osborne is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Mississauga, with a cross-appointment to the Marketing Area at Rotman. His research interests include the development of modelling techniques to help understand consumer choices and firm behaviour. His research has focused on areas such as consumer choice of wireless carriers, consumer learning about new products, and how firms price in markets where transport costs are important. His research papers have been published in journals such as The American Economic Review, Economics Letters, Quantitative Marketing and Economics, and the RAND Journal of Economics.

Research Seminar by Prof. Michael Harris BOND

18 October 2018 (Thu) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Prof. Michael Harris Bond is the Visiting Chair Professor in OB and HRM teaching Cross-cultural Management for the Department of Management and Marketing at the Hong Kong Polytechnic University. An Anglo-Canadian by birth, he has worked extensively in the United States of America where he received a Ph.D. in social-personality psychology from Stanford University in 1970, in Japan where he was a Research Associate at Kwansei Gakuin University for three years, and in Hong Kong teaching psychology for the last 44 years. He is fascinated by culture and has written extensively in academic journals and edited collections, edited numerous books on Chinese psychology, including The Oxford Handbook of Chinese Psychology (2010), and written on cultural differences in behavior, most recently as co-author of Understanding Social Psychology across Cultures (Sage, 2013). His present interest is in how to teach more effectively across cultural fault-lines and to conduct research on how employed persons derive satisfaction from their lives.d.

Research Seminar by Prof. J. Leon ZHAO

18 September 2018 (Tue) Time: 4:00pm – 5:30pm Venue: M802, Li Ka Shing Tower Prof. J. Leon Zhao is Chair Professor and former Head (2009-2015) of the Department of Information Systems at City University of Hong Kong. He was Interim Head and Eller Professor in MIS, University of Arizona and taught previously at HKUST and College of William and Mary, respectively. He holds Ph.D. and M.S. degrees from the Haas School of Business, UC Berkeley, M.S. degree from UC Davis, and B.S. degree from Beijing Institute of Agricultural Mechanization. His research is on information technology and management, with a particular focus on workflow technology and applications in knowledge distribution, e-learning, supply chain management, organizational performance management, and services computing. Leon's research has been supported by NSF, SAP, and other sponsors. Leon has been associate editor of ACM Transactions on MIS, Information Systems Research, IEEE Transactions on Services Computing, Decision Support Systems, Electronic Commerce Research and Applications, International Journal of Business Process Integration and Management, International Journal of Web and Grid Services, and International Journal of Web Services Research and is on the editorial board of Journal of Database Management. He has co-edited over ten special issues in various IS journals. Leon has been a chair or program chair for numerous conferences including the 2012 IEEE International Conference on Service Economics, the 2011 CIO Symposium, International Conference on Information Systems, the 2010 International Conference on Design Science Research in Information Systems and Technology, the 2009 IEEE International Conference on Services Computing, the 2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises (AMIGE'08), the 2008 Arizona Exposium on Frontiers of Information Technology and Applications (FITA'08), the 2007 China Summer Workshop on Information Management (CSWIM'07), the 2006 IEEE Conference on Services Computing (SCC'06), the 2005 Workshop on Information Technology and Systems (WITS'05), and the 2003 Workshop on E-Business (WEB'03) among others. He received an IBM Faculty Award in 2005 for his work in business process management and services computing. He received IBM Faculty Award in 2005 and National "Chang Jiang Scholars" Chair Professorship at Tsinghua University in 2009.

Research Seminar by Dr Juliana FERNANDES

Date: 11 September 2018 (Tue) Time: 2:30pm – 4:00pm Venue: M802, Li Ka Shing Tower Dr Juliana Fernandes, Assistant Professor in the Department of Strategic Communication, holds a Ph.D. in Mass Communication and a Master of Arts in Political Communication from the University of Florida. She received her Bachelor of Arts in Journalism from Universidade do Vale do Rio dos Sinos in Brazil. Her research has been published in the Journal of Advertising, International Journal of Advertising, Journal of Current Issues in Advertising, Mass Communication & Society, Journal of Public Relations Research, Journalism, American Behavioral Scientist, American Journal of Media Psychology, and in several book chapters in edited collections. Her work has also been competitively selected for presentation at the AEJMC, the American Academy of Advertising, the Broadcast Education Association, and the American Political Science Association conferences. Her research interests focus on two areas: (1) uses and effects of negative information in persuasive communication messages and (2) how social and traditional media are used as a strategic tool during political campaigns.

Research Seminar by Prof. Thomas KRAMER

Date: 7 September 2018 (Fri) Time: 10:30am – 12:00nn Venue: M802, Li Ka Shing Tower Dr Thomas Kramer received his Ph.D. degree from Stanford University and his MBA and Bachelor's degrees from Baruch College, CUNY. Prior to joining UCR in 2015, he was a faculty member at Baruch College from 2003 to 2010, and at the University of South Carolina from 2010 to 2015. His research interests focus on examining factors that influence preference construction and subsequent decision-making, including extraordinary consumer beliefs (such as superstitious, magical, fateful, or karmic beliefs), biases, and heuristics. His research has appeared in top marketing and decision-making journals, including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. He is currently an Associate Editor at both the Journal of Consumer Research and at the Journal of Consumer Psychology, and has served on the editorial review boards for both. He is also serving as Issue Co-Editor for the Journal of the Association of Consumer Research issue on "The Science of Extraordinary Beliefs." He has taught undergraduate, MBA, PhD, and executive-level courses in Marketing Management, Marketing Research, Consumer Behavior, and Global Marketing.