Congratulations to ISE RFID team on winning the Outstanding Paper Award in the 12th International Conference on Operations and Supply Chain Management (ICOSCM 2018)

Dr. Carman K.M. Lee and Mr. Chengli Liu, a PhD student supervised by Dr. Lee, have received the Outstanding Paper Award for their paper entitled “Optimal Prices of Centralized Dual-Channel Supply Chain with Overconfident Consumers” in the 12th International Conference on Operations and Supply Chain Management (ICOSCM 2018) held from 12 – 15 July 2018 in Qingdao, China. All submissions went through a rigorous review process and each paper was reviewed by numerous of committee members.

The paper analyzed the impact of overconfidence in centralized dual-channel supply chain and modelled consumers who are overprecise in product valuation. The results showed that consumer overconfidence is not necessarily a negative force on customers. The higher the consumers’ overconfidence level, the lower the prices offered to them. However, consumers’ overconfidence leads to losses for the manufacturer. And the dual- channel strategy can be an effective tool for the manufacturer to reduce the negative effect of consumer overconfidence. The work is inspiring that the outcome is awarded at the conference.

The conference was hosted by Haier Group and co-organized by the Association of Supply Chain and Operation Management (ASCOM) and China Europe International Business School (CEIBS), from 12-15 July 2018 in Qingdao.