For close to 40 years, the School of Hotel and Tourism Management of The Hong Kong Polytechnic University lives by and fulfils its motto of “Leading Hospitality and Tourism”. Rated No. 1 in the world in the “Hospitality and Tourism Management” category according to ShanghaiRanking’s Global Ranking of Academic Subjects 2017, placed among the top 3 “Hospitality and Leisure Management” institutions globally in the QS World University Rankings by Subject 2017 and ranked No. 1 in the world in the “Hospitality, Leisure, Sport & Tourism” subject area by the CWUR Rankings by Subject 2017, the School is a symbol of excellence in the field.

The 2017 Hong Kong PolyU Winter School developed by the School of Hotel and Tourism Management is an executive development programme for senior hospitality industry managers, and it will be held on 4-16 December 2017. The Hong Kong PolyU Winter School will offer six in-depth modules, which are relevant to the changing business environment, practical in substance, and interactive in nature. The programme is co-organized by the School of Hotel and Tourism Management, Hong Kong Hotels Association, and Institute for Entrepreneurship at The Hong Kong Polytechnic University.

Hong Kong PolyU Winter School is an annual programme, and participants who successfully complete each two-day (12-hour) module in the programme will receive a Hong Kong PolyU Winter School® Certificate. Participants who successfully complete six different modules over a maximum of three-year period will receive an Advanced Certificate in Hospitality Management issued by the School of Hotel and Tourism Management. Participants who also attended Hong Kong PolyU Winter School in 2015 and 2016 may apply for the Advanced Certificate in Hospitality Management based on the modules successfully completed.

Luxury Hospitality Brand Management 4-5 December 2017 (Mon, Tue) Prof Denis Morisset ESSEC Business School

Digital Marketing and Analytics 6-7 December 2017 (Wed, Thur) Dr Sangwon Park Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Dr Dan Wang Assistant Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University

Revenue Management for Non-Revenue Managers 8-9 December 2017 (Fri, Sat)  Dr Basak Denizci Guillet Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University

Strategic Talent Management: Recruiting, Selecting, Motivating and Retaining Employees for Long Term Success 11-12 December 2017 (Mon, Tue) Dr Alice Hon Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Dr Mary Jo Dolasinski Assistant Professor School of Hospitality Leadership DePaul University

Effective Training in Hospitality 13-14 December 2017 (Wed, Thur) Dr Frederic Mayo Principal, Mayo Consulting Services Inc. Clinical Professor of Hospitality and Tourism Management, New York University

Managing Organizational Change and Transformation 15-16 December 2017 (Fri, Sat) Prof Brian King Associate Dean and Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Ms Judy Hou Managing Director The Emirates Academy of Hospitality Management

Early Bird Registration by 31 October 2017: US$800 (HK$6,240) each module Registration after 31 October 2017: US$900 (HK$7,020) each module

Fees include tuition, modules materials, lunches, refreshment breaks and a certificate of completion.

Sponsorship is available to PATA member organizations.  For more details, please email: foundation@pata.org

All the modules will be held at the School of Hotel and Tourism Management, The Hong Kong Polytechnic University.

Early bird discount registration deadline is 31 October 2017.

A 50% refund will be made for cancellations received in writing before 15 November 2017.  No refund thereafter.

Online Registration

Registration Form Download

For further information and enquiries, please contact

Miss Flora Ng
School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong.
Email: flora.ng-ps@polyu.edu.hk      Tel: (852) 3400 2635

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