What will be the challenges? What are the possible roles of design in entrepreneurship?
How to equip successful start-ups with the mindset, process and methods of design entrepreneurship?
Unlike the traditional business environment, business organisations today operate in an entrepreneurial environment, marked by volatility, uncertainty, complexity and ambiguity. Design is known for adding or creating value in entrepreneurial business in various ways and perspectives, including an approach to entrepreneurial opportunity, a process as entrepreneurial logic and methods applied in the entrepreneurial process. The integrative nature of design synergises technology, marketability and aesthetics efficiently.
In this new context, the designer as entrepreneur seeks opportunities and aligns stakeholders in the complex and dynamic context to achieve sustainable and practical innovation. Entrepreneur as designer develops and applies design thinking and design management capability to business development. These imply the challenges of design education for the next generation of designers. What might be the relationships between design and entrepreneurship? How to empower our design students to face future challenges?
2022 Leadership Forum on Design Education — a concurrent event under the Business of Design Week (BODW) programme is jointly presented by The Hong Kong Polytechnic University School of Design, Hong Kong Design Institute and Hong Kong Design Centre. The theme of this year is “DESIGN & ENTREPRENEURSHIP”. The Leadership Forum will be a full-day event bringing together renowned leaders from industry and academia for high-level dialogues and discussions to provide insights to shape the future of design and entrepreneurship.