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Prof. Billy Bai

Professor and Associate Dean of Research and Graduate Programs University of Nevada, Las Vegas


Prof. Billy Bai’s current research focuses on hospitality and tourism marketing. Prof. Bai’s work has appeared in top-tier hospitality and tourism journals and won several research awards. He serves on editorial boards of several reputable journals and reviews for journals and conferences. From workshops to panel discussions to keynote speeches for hospitality and tourism organisations, Prof. Bai actively contributes to the hospitality and tourism profession. He has been listed in Who’s Who in America since 2010. Due to his outstanding accomplishments, Prof. Bai received the John Wiley & Sons Lifetime Research Achievement Award in 2015.

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