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Dr Ada Lo
PolyU Scholars Hub

Ada Lo

Associate Professor


Dr. Lo obtained her PhD from the School of Hotel and Restaurant Administration of the Oklahoma State University. She was a two-time graduate of the School of Hotel Administration at Cornell University, where she obtained her Bachelor of Science and  Master of Professional Studies degrees.

Her experience gained at the Kowloon Shangri-La provided her with a solid foundation in hotel management. Prior to joining the Hong Kong Polytechnic University, Dr. Lo was managing the Golden Circle, frequent guest programme, for the Shangri-La Hotels & Resorts. Her experience in direct marketing, membership management, service centre management, partnership marketing, and frequent guest programme development have fostered her research interest in customer relationship management and loyalty programme development.

Dr. Lo is experienced in teaching both undergraduate and postgraduate level courses. She is currently teaching marketing management and strategic management courses for the school’s Master’s level programs. Dr. Lo also serves as the International Student Exchange Coordinator for the School of Hotel and Tourism Management, liaising with international institutions in
providing exchange opportunities for students.

Education and Academic Qualifications

  • PhD (Oklahoma State University)
  • MPS (Cornell University)
  • BS (Cornell University)

Professional Qualifications

  • CHE (American Hotel & Lodging Association)

Academic and Professional Experience

  • Hospitality and Hotel Management

Research Interests

  • Customer Relationship Management
  • Spa Experience
  • Loyalty Programme Development
  • Tourists' Behavior
  • Tourism Risks
  • Corporate Social Responsibility & Sustainability
  • Digital Marketing

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