Co-hosted by Ludwig Maximilians University Munich (LMU-Munich), the Catholic University of Eichstätt-Ingolstadt and the SHTM, the biennial Asia Tourism Forum (ATF) will take place on 7-9 October 2020 in Munich, Germany. Taking the theme of "Connecting Asia and Europe in Tourism", the ATF 2020 will enable researchers, industry practitioners, government officials and students to share and discuss the latest trends and research results
pertaining to the development of tourism within and outside Asia. For nearly 30 years, the ATF has been a prominent platform for cultural exchange and knowledge transfer across Asia and Europe. Highlighting the connections between Asia and Europe, the forum will address the following key trends in tourism.
The rise of big data, the ever-wider application of artificial intelligence and increasing connectivity are driving destinations to engage in
smart tourism. However, digitalisation demands
digital leadership, whereby the amount and processing of data are evaluated professionally and carefully to equip destinations and organisations to meet global challenges. Smart tourism will help meet tourists' expectations of travelling in the next decade. As tourists gain more experience of travel, their expectations of quality and the availability of individual products will rise, increasing their demand for high-class service providers of
luxury travel. Accordingly,
branding has become central to the matching of expectations and experiences.
These trends call for highly trained staff and thus high-quality
tourism education. This will require not only practical and local training, but also
international research cooperation. Further research should also examine the personal level of
visitor experience, as more and more tourists are seeking meaningful and authentic travel experiences, promoting an experience economy. A dichotomy has arisen between enhancing visitors' experience and promoting
sustainability in light of current discussion of climate change and community development. In the future, Asia and Europe will be connected ever more closely by the
New Silk Road, reflecting the
globalisation of all economic and cultural sectors. However, in today's era of political tension, protectionism and trade wars, tourism must fill the role of mediator, economic driver and localiser.
The ATF 2020 will discuss the future of travel and tourism connecting Asia and Europe. It will explore current global trends in tourists' trip planning, travel, consumption and behaviour at their destinations. To share the forum's findings with tourism providers
and promote knowledge transfer between research and practice, a practitioner's workshop hosted by the Bavarian Centre for Tourism will be held during the forum.
The conference hosts are calling for papers to showcase the latest research and case studies in the forum streams. The forum will cover the following aspects of travel and tourism, among others.
Smart Destinations and Digital Leadership
| Responsible Information and Communication Technology (ICT) in Tourism |
ICT and Tourism Experience |
| Augmented and Virtual Reality |
Platform Economy |
| Digital Marketing |
Social Networking, Social Media and Social Inspiration |
| ICT Adoption and Value Creation |
e-Strategy and e-Business Models |
| Consumer Behaviour in Digital Space |
Robotics and Automation in Travel and Hospitality |
| Mobile Services and Wearables |
Human-Computer Interaction |
| Internet of Things, Blockchain |
Implications of Data Storing and Processing |
| Smart Cities |
|
Luxury Travel and Brand Experience
| Expectations of Luxury Travellers |
Mall Development |
| Outbound and Inbound Marketing |
Tourism and Retail |
| Brand Development and Identification |
|
Tourism Education and International Research Cooperation
| Specialist vs Generalist Approaches |
Digital Learning |
| Innovations in Staff Development and the Future of Work with Special Consideration of Services |
Knowledge Transfer |
| Opportunities for and Challenges to International Research Cooperation |
Accreditation |
Visitor Experience and Sustainable Development
| The Role of Authenticity |
Transport-related CO2 Emissions and Handling Global Air Traffic and Travel Patterns |
| Mitigating Climate Change as a Cornerstone of Sustainable Development |
Safety and Security as a Framework for Destination and Product Planning |
| Overtourism and Overcrowding: Consequences for Social Participation and Local Governance |
Emotions and Experience Design |
| Quality of Life and Quality of Experience |
Responsible and Resilient Travel |
| Individual Chinese Outbound Travellers |
Attractions, Atmosphere and Experience Flows |
| Future Mobility Patterns |
Changes in Society and Travel Motivations |
Globalisation and the New Silk Road
| Influence of Political Conditions on Tourism |
Global and Regional Tourism Industry Integration |
| Tourism Industry Development and Community Participation |
Transportation, Infrastructure and the Tourism and Hospitality Industry |
| New Policies and Laws to Enforce Local Development |
Stakeholder Management and the Tourism and Hospitality Industry |
| Implications of the Belt and Road Initiative for International and Domestic Tourism and Hospitality |
Cross-border Tourism Initiatives |
| Global Flow of Data and Tourists |
Cultural Exchange and Traditions in a Globalised World |
Submission of Abstracts and Full Papers
Abstract submission deadline: 31 March 2020
Those wanting to present at the forum must have submitted an abstract and received notification of its acceptance. Please submit the title of the proposed paper and an abstract consisting of a maximum of 10,000
characters (single spaced 12-point Times New Roman, including blanks but excluding references). This is equivalent to approximately three pages. Please include the following.
1) Introduction and purpose of the research
2) Literature review
3) Methodology
4) Results and discussion (if applicable)
Once the abstract has been accepted, at least one of the authors must register for and present their paper at the forum.
Final copies of the accepted abstracts will be
professionally published in edited forum proceedings. In addition, the authors of accepted abstracts presented at the forum will be invited to submit their full papers for publication in the forum proceedings. The abstracts will not have a conference copyright and may thus be later submitted to international journals.
Venue
Campus of LMU-Munich.
Language
English will be used in the panel sessions and
presentations.
Enquiries
Prof Dr Harald Pechlaner, Chair of Tourism/Centre for Entrepreneurship at Catholic University of Eichstaett-Ingolstadt,
harald.pechlaner@ku.de
Prof Dr Jürgen Schmude, Chair of Economic Geography and Tourism Research at LMU- Munich,
j.schmude@lmu.de
Prof Kaye Chon, Dean, Chair Professor and Walter and Wendy Kwok Family Foundation Professor in International Hospitality Management, School of Hotel and Tourism Management, The Hong Kong Polytechnic University,
kaye.chon@polyu.edu.hk
Convention Office:
AsiaTourismForum2020@ku.de
Dates and Deadlines
|
Opening of submission system |
| 31 March 2020 |
Deadline for abstract submission. Please refer to the guidelines, which will soon be available online. |
| 30 April |
Final deadline for authors' notification of acceptance of submission and presentation |
| 30 June |
End of early-bird registration |
| 7 September |
End of registration |
| 7-9 October |
Forum |
Preliminary Programme
| 7 October 2020 |
Arrival in Munich, forum opening, keynote speeches in the afternoon |
| 8 October |
Forum presentations and keynote speeches |
| 9 October |
Forum presentations until midday, excursions in the afternoon |
|
|
