Co-organised by the SHTM, the Tourism Administration of Guizhou Province and the Gui'an New District Administration Commission and hosted by the Gui'an New District Development and Investment Co Ltd, the 10th International Forum on China Hotel Brand Development cum Asia-Europe Forum for World Hospitality and Tourism Education was held in Gui'an New District, Guizhou Province, China on 21-22 April 2016, attracting over 530 delegates from
around the world.
Taking the theme "Embracing Future with Innovations: New Brands, New Generation, New Industry", the forum allowed government officers, industry practitioners and academics to explore new strategies for the development of the Chinese hotel industry and discuss possibilities for collaboration in academic and research programmes.
Held on 21 April, the forum's Opening Ceremony was officiated at by Mr Qin Rupei, Executive Vice Governor, Guizhou Provincial Government;
Professor Kaye Chon, SHTM Dean and Chair Professor; and Mr Zong Wen, Vice Chairman, Gui'an New District Party Committee and Chairman, Gui'an New District Development and Investment Co Ltd. Professor Francesco Frangialli, Former Secretary General, United Nations World Tourism Organisation (UNWTO) and SHTM Honorary Professor, then gave an Invited Presentation entitled "An International Perspective on Tourism Development in China". He was followed by Mr Chen Miaolin, Vice Chairman, China Tourism
Association and Chairman, New Century Tourism Group, who delivered a speech on "China's Hotel Industry Outlook and New Trends". Ms Wu Jian, Co-Founder and Co-President, www.LY.com, then spoke about "Online Hotel Market and Non-standardised Tourism Products". The forum featured a total of fifteen Invited Presentations.
The Round Table Discussion that followed, moderated by Mr Frank Hou, General Manager, New Century Hotels, was entitled "The Changing Landscape of Hotel Industry: 2016 and Beyond".
It featured Mr Jerry Huang, Vice Chairman, China Tourist Hotel Association and President - Greater China, Artyzen Hospitality Group; Mr Giovanni Angelini, Chairman, Angelini Hospitality and Retired CEO, Shangri-La Hotels and Resorts; Mr Wang Jianping, Chairman, Zhejiang Hotels Association and President, Narada Hotels Group; Mr Leo Yen, Senior Vice President, Real Estate and Development, Hyatt Hotels Corporation; and Mr John Kidd, President, HNA Hospitality Group.
Moderated by Dean Kaye Chon, one Round Table Discussion on the second day was entitled "International Tourism and Hospitality Education: Today and Tomorrow". It featured Mr Philippe Francois, President, World Association for Hospitality and Tourism Education and Training; Ms Eun-ji Tae, Co-ordinator, UNWTO Knowledge Network; Dr Yeong Hwang, Secretary General, Asia Pacific Tourism Association; and Dr Jan Willem Meijerhof, Immediate Past President, EuroCHRIE and Head, Internationalisation for Research and
Education, Saxion University of Applied Sciences. A total of twelve Round Table Discussions were held at the forum.
The SHTM is delighted to have organised this international event, considering it vital in facilitating industry partners, educators and researchers to collaborate closely in furthering the development of the hospitality and tourism industry.
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