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Research Publications

Date Journal Name Title Author(s)
Nov 2023 Journal of Travel Research ChatGPT for trip planning: The Effect of narrowing down options Shin, S.*, Kim, J., Lee, E., Yhee, Y., & Koo, C
Aug 2023 Journal of Hospitality & Tourism Research Destination advertising on YouTube: Effects of native advertising and comment management on tourist perception Shin, S.*, Kim, T., Hlee, S., & Koo, C.
July 2023 Journal of Hospitality Marketing & Management Hotel services in the digital age: Heterogeneity in guests’ contactless technology acceptance Qiu, R. T. R.*, Park, J., Hao, F.*, & Chon, K.*

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