Prof. SONG Haiyan Shares Key Insights: RCdTT & PATA Jointly Release Asia Pacific Tourism Outlook 2026–2028

Prof. SONG Haiyan, Director of the Research Centre for Digital Transformation of Tourism (RCdTT), Associate Dean (Research) and Chair Professor of the School of Hotel and Tourism Management, and Mr and Mrs Chan Chak Fu Professor in International Tourism, has shared key insights from the Asia Pacific Tourism Outlook 2026–2028 at a webinar hosted by the Pacific Asia Travel Association (PATA) on 26 February 2026.

According to Prof. Song, the Outlook projects that international visitor arrivals across the Asia Pacific will surpass pre-pandemic levels, despite persistent economic, geopolitical and environmental uncertainties. Under the baseline scenario, the region is expected to welcome 710 million international arrivals in 2026, equivalent to 104% of 2019 levels. By 2028, total arrivals are forecast to rise to approximately 765 million, representing an 11.5% increase over pre-COVID performance.

The Asia Pacific Tourism Outlook 2026–2028 is a comprehensive joint research initiative between RCdTT and PATA, providing detailed forecasts for 39 destinations across the Asia Pacific under mild, medium and severe scenarios. Designed as a critical strategic resource, the report delivers actionable insights to inform decision-making and resilience planning for travel and tourism professionals.

As a long-term strategic partner of PATA, RCdTT is dedicated to advancing data-driven research, evidence-based forecasts, and sustainable development strategies for the global travel and tourism industry. This collaboration continues in 2026, with RCdTT and PATA jointly delivering rigorous analysis and forward-looking insights to support stakeholders in navigating an evolving global landscape.

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