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Vision

RCDTT aims to lead research on optimising travel experiences and achieving environmental and business sustainability by digitally transforming tourism and related businesses with the ultimate goal of improving the lives and well-being of global citizens.

Mission

  • To lead digital transformation in the tourism industry by focusing on the development of AI-driven decision and monitoring systems and experience innovation solutions.
  • To conduct interdisciplinary and multidisciplinary research that will reshape tourism and hospitality business operations, destination governance, and international collaborations for inbound and outbound tourism.
  • To actively foster and maintain partnerships with key stakeholders (i.e., researchers, industry organisations, the government, and non-governmental organisations) in Hong Kong, the GBA, and the international community to develop solutions and promote best practices in the long term.

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