Mr Peter Semone
Chairman of the Board, Pacific Asia Travel Association (PATA)
Biography
Mr Peter Semone is a seasoned senior executive with over 25 years of expertise in sustainable tourism development across the Asia-Pacific region. He has cultivated an extensive network spanning industry, government, academia, and nonprofit organisations, which has been instrumental in his deep understanding of international tourism trends and theories.
Mr Semone has a robust track record of formulating and implementing tourism sector policies and strategies. His hands-on experience includes co-creating sustainable tourism products, services, and experiences and driving initiatives in destination branding, marketing, promotion, and human capital development.
An accomplished collaborator, he has worked alongside esteemed international development institutions such as the Asian Development Bank (ADB), World Bank Group, USAID, and Luxembourg Development. His influential contributions extend to prominent tourism organisations, including UN Tourism and the Pacific Asia Travel Association (PATA), where he serves as Chair for the term 2022-2026 in an honorary, elected role.
Mr Semone has a robust track record of formulating and implementing tourism sector policies and strategies. His hands-on experience includes co-creating sustainable tourism products, services, and experiences and driving initiatives in destination branding, marketing, promotion, and human capital development.
An accomplished collaborator, he has worked alongside esteemed international development institutions such as the Asian Development Bank (ADB), World Bank Group, USAID, and Luxembourg Development. His influential contributions extend to prominent tourism organisations, including UN Tourism and the Pacific Asia Travel Association (PATA), where he serves as Chair for the term 2022-2026 in an honorary, elected role.
