NOMA CREATION LIMITED

NOMA is an AI-powered UX research platform designed to assist designers in conducting user interviews more efficiently and insightfully. The platform integrates generative AI at key stages of the interview process—before, during, and after—to support preparation, real-time note-taking, thematic analysis, and synthesis. Before interviews, NOMA helps generate tailored discussion guides and participant profiles. During sessions, it enables live transcription and intelligent tagging of user quotes. Afterward, it supports the extraction of patterns and the generation of visual summaries to streamline decision-making. NOMA adopts a node-based interface, allowing designers to map findings, ideas, and next steps with greater clarity. By bridging human empathy with machine intelligence, NOMA empowers designers to focus on deeper insights and storytelling rather than administrative tasks. Currently being developed by a multidisciplinary team of designers and engineers, NOMA aims to transform the future of UX research with scalable, AI-enhanced tools.

Team Member(s)
CHEN Keya (School of Design)
RU Yun (School of Design)
LI Yihan (School of Design)
Li Shengzhe (School of Design)
YU Chenhua (School of Design)