PolyU and New Hua Du Sign MoU to Launch AI Digital Marketing Joint Lab

On 28 July 2025, The Hong Kong Polytechnic University (PolyU) and New Hua Du Technology Co Ltd. (New Hua Du) signed a Memorandum of Understanding (MoU) to establish the AI Digital Marketing Joint Lab (數字化營銷人工智能聯合實驗室), representing a significant milestone in advancing industry-academia collaboration in the field of smart marketing and artificial intelligence.

The signing ceremony was attended by Prof. Christopher Chao, Vice President (Research and Innovation); Prof. H.C. Man, Dean of the Faculty of Engineering; Prof. Xiaowen Fu, Head of the Department of Industrial and Systems Engineering; and Prof. Lik Hang Lee, Assistant Professor in the Department of Industrial and Systems Engineering of PolyU, together with Ms. Yan Wang, Chairperson and General Manager of Jiuai Zhihe (Beijing) Technology Co., Ltd., representing New Hua Du Technology.

The joint lab will combine PolyU’s strengths in multimodal large-scale models, intelligent data mining, and consumer behaviour analysis with New Hua Du’s extensive experience in brand operations, digital marketing, and new retail. Through this partnership, both parties aim to drive innovation in AI-powered marketing solutions, focusing on areas such as consumer behaviour prediction, personalised recommendations, content generation, and market insights.