Mengze Shi is the Ellison Professor of Marketing at Rotman. His research is focused on incentives and motivation mechanisms - how people respond to different consumer and sales contracts and how organizations should design the programs and structures. He also studies how the advances in information technology can shape the marketing and sales practices. Mengze is an Associate Editor of Management Science and a member of the Editorial Review Board of Marketing Science. He is the area's PhD program coordinator where he enjoys working with doctoral students.