Research Interests

Interface of Operations and Marketing, Behavioral Operations, Consumer Returns, Sustainable/Socially Responsible Operations

Selected Publications

• Yunjuan Kuang and Li Jiang* (2023). Managing presales with two payments and return policy when consumers are time-inconsistent. Production and Operations Management, accepted. (Available at: http://dx.doi.org/10.1111/poms.14052)
• Xiaomeng Guo, Yunjuan Kuang*, and Chi To Ng (2023). To centralize or decentralize: Mergers under price and quality competition. Production and Operations Management, 32, 844–862. (Note: The authors are listed in alphabetical order)

Research Grants (as PI)

• Managing presales with two payments when consumers are time-inconsistent. General Research Fund (GRF), Hong Kong Research Grants Council (RGC) (HKD 586,996)
• Preselling substitutes with two payments when consumers are time-inconsistent. National Natural Science Foundation of China (NSFC) (RMB 300,000)
• Sourcing multiple independent products under corporate social responsibility risk. Start-up Fund, The Hong Kong Polytechnic University (HKD 250,000)
• Cause marketing strategies for quality-differentiated products. Departmental General Research Fund, The Hong Kong Polytechnic University (HKD 70,000)
• Effect of corporate social responsibility on a multi-component assembly system. Departmental Start-up Fund, The Hong Kong Polytechnic University (HKD 25,000)

Teaching Experience

Instructor, LGT2106 Principals of Operations Management, Sem 2, 2021/22 & 2022/23

Teaching Grant

Developing an integrated adaptive GSC-based pedagogy method to enhance learning experiences for LMS subjects. Teaching Development Grant (TDG), The Hong Kong Polytechnic University (HKD 435,700) (Serve as team member. Project leader: Prof. Li Jiang)

Professional Services

Ad-hoc Reviewer for Production and Operations Management, Transportation Research Part E: Logistics and Transportation Review, IEEE Transactions on Engineering Management, Annals of Operations Research, Journal of the Operational Research Society, Asia-Pacific Journal of Operational Research, International Journal of Shipping and Transport Logistics, Journal of Systems Science and Systems Engineering