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Dr Pui Hung Hui
PolyU Scholars Hub

Dr Bryant HUI

Assistant Professor


Dr. Hui obtained his Ph.D. in Psychology from the University of Cambridge in 2018. Before joining The Hong Kong Polytechnic University as an Assistant Professor in January 2021, he held positions as a Postdoctoral Research Associate in the Department of Sociology at the University of Cambridge, and later as a Postdoctoral Fellow and Research Assistant Professor in the Department of Sociology at The University of Hong Kong.

As a health, social, and cross-cultural psychologist with experience working in the Departments of Sociology at both the University of Cambridge and HKU, Dr. Hui adopts a person-environment interactionist approach, integrating psychological and sociological perspectives in his interdisciplinary research. He identifies as a social scientist who has dedicated the early part of his career to understanding the mechanisms that promote or inhibit psychological and physical well-being. Specifically, Dr. Hui's research interests center on the nature of individual behaviors and psychological differences (e.g., prosocial behaviors and online behaviors), psychosocial and exercise interventions (e.g., hot yoga), natural environments (e.g., biodiversity), and social and cultural changes (e.g., privatization, migration, and globalization) that shape human well-being. He employs a range of quantitative research methods, including but not limited to meta-analysis, experience-sampling studies, diary studies, longitudinal studies, social experiments, big data analytics, and machine learning.

Dr. Hui's research has been published in top psychology journals (e.g., Psychological Bulletin, Current Opinion in Psychology, Journal of Personality and Social Psychology, Psychological Science, Social Psychological and Personality Science, Journal of Positive Psychology, and Psychosocial Intervention), as well as non-psychology journals (e.g., Youth and Society, Chinese Sociological Review, BMJ, and PLOS ONE). Driven by a desire to transform academic research outputs into practical applications that benefit humanity and create significant social impact, Dr. Hui is proud and honored that his research on prosociality and well-being has been featured by over 50 international media outlets (e.g., Forbes (US), Buffalo News (US), Daily Mail (UK), Aleteia (France), Gulf Today (UAE), El Heraldo (Mexico), Orissa Post (India), and Yahoo! News). As a result, his firm belief in generosity and kindness and their positive effects on oneself and others have reached a global audience.

In 2023, Dr. Hui was awarded the prestigious Rising Star recognition from the Association for Psychological Science, which further underscores his dedication and accomplishments in the field of psychology.

Dr. Hui is open to supervising graduate students. If you are interested in pursuing a Ph.D. study under his guidance, please send your CV to him via email.

Education and Academic Qualifications

  • Doctor of Philosophy (The University of Cambridge)
  • Master of Philosophy (The Hong Kong Polytechnic University)
  • Bachelor of Social Sciences (The University of Hong Kong)

Professional Qualifications

CPsychol, Chartered Membership of the British Psychological Society

AFBPsS, Associate Fellow of the British Psychological Society

Research Interests

  • Prosocial behaviours and online behaviours
  • Psychological and physical well-being
  • Psychosocial interventions
  • Globalisation, migration, and acculturation

Grants (selected)

Principal Investigator, General Research Fund 2020/2021, Research Grants Council, Doing Good Online: More Well-Being Benefit for Help-Givers and Less Harm for Others (#17608420). 

Co-Investigator, General Research Fund 2021/2022, Research Grants Council, Understand Technology-Facilitated Sexual Abuse among Men Who Have Sex with Men: A Mixed Method Study (#17617721). 

Co-Investigator, General Research Fund 2022/2023, Research Grants Council, Developing and Testing an eHealth Intervention to Reduce Sexual Risks among Men Who Have Sex with Men: A Randomised Controlled Trial (#17610522).


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