Freeze Lifestyle is a brand specialising in concrete handicrafts. This campaign aims to connect human stories with the positive attributes of concrete. Here, audiences can discover the value of concrete. This new perception aims to give a deeper understanding of the material.

Tutor: Stefan Sonntag

This project is created for educational purpose. All commercial brands depicted in the projects in this project are ‘imaginary clients’ that students have chosen as study subjects. PolyU Design is not suggesting any creative direction for the respective brands.