The SHTM recently released new findings from the PolyU TSI, a year after its launch. Spearheaded by Professor Haiyan Song, Chair Professor of Tourism at the SHTM, this pioneering project has created a comprehensive system to provide authorities and industry personnel with much needed information for decision making and planning.

The PolyU TSI measures the satisfaction levels of Hong Kong inbound tourists across six tourism-related sectors and integrates them into an overall index. The sectors that have consistently excelled in service performance are transportation, attractions and immigration services. Hotels, restaurants and retail shops also show good results and have managed to exceed the expectations of the tourists.

The PolyU TSI for 2010 is 73.94, which is higher than last year. Although the majority of sectors show a slight decline in performance this year, the overall result has improved. This is due to the improved performance of the transportation and attractions sectors, both of which contributed significantly to the satisfaction levels of inbound tourists.

A growing international network of destinations is developing tourist satisfaction indices. Besides Hong Kong, destinations that are now adopting similar tourist satisfaction indices include Macau, Singapore and Shenzhen. Overall, the tourism industry in Hong Kong is competitive and performs consistently well across comparable sectors.

With the PolyU TSI, Hong Kong is able to determine its performance and competitiveness as an international tourism destination relative to others, allowing it to identify strategic areas for improvement. The SHTM is proud to support its industry in this way, and looks forward to the added well-being the PolyU TSI will help bring to the community.