| Principal Investigator |
Co-Investigator(s) |
Project Title |
| Prof Sam Kim |
1) Prof Seoki Lee, Penn State University
2) Prof Ki-Joon Back, University of Houston |
Providing a Standardised Guideline for Hotel ESG Performance Evaluation Through the Development of a Validated and Standardised Hotel ESG Performance Evaluation Index (HESGPEI) |
| Prof Mimi Li |
1) Dr Guyang Lin, Fujian Normal University
2) Dr Luodi Yu, Guangzhou University |
Unveiling Neurodiversity Toward a Meaningful Life: Cognitive-Neural Mechanisms of Travel Decisions in Autistic Adults |
| Prof Dan Wang |
1) Prof Hailiang Wang, School of Design, PolyU
2) Dr Zhicong Lu, George Mason University |
Redefining Value-Aligned Messaging in Hotel Green Marketing: An Agent-Based Model Approach |
| Prof Lisa Gao |
1) Dr Tingting Liu, Xiamen University
2) Dr Jun Xu, Nankai University |
AI Recommendations in Travel Booking: Navigating the Impact of Algorithmic Persuasion on Senior Travellers' Decision-Making |
| Prof Alice Hon |
1) Prof Billy Bai, SHTM
2) Prof Lin Lu, Shanghai Jiao Tong University |
A Multi-Level Effect of Organisational Team Empowerment on Frontline Employee Service Innovation and Customer Satisfaction Outcomes: A Paradigm of Role Identity |
| Prof Sabrina Huang |
1) Prof Lisa Gao, SHTM |
Exploring the Impact of Influencer Outrage Marketing on Tourists' Social Media and Travel Behaviour through Presumed Media Influence |
| Prof YooHee Hwang |
1) Dr Angie Luo, SHTM
2) Prof Seunghun Shin, SHTM
3) Prof Bela Stantic, SHTM |
Beyond One-Menu-Fits-All: Tailoring Restaurant Children's Menus to Developmental Stages for Healthier Dining |
| Prof Neil Li |
1) Prof Yang Yang, Temple University |
Pathways from "Doing Good" to "Doing Well": How Hotel Sustainability Certifications Influence the Customer Journey |
| Prof Maxime Wang |
1) Dr Zihan Liu, Singapore Management University |
Automated Video Interview-General Hospitality and Tourism Industry Competencies: A Whole Process Framework Empowered by Foundation Models and Fine-tuning |
| Prof Nan Chen |
1) Dr Roshis Krishna Shrestha, SHTM
2) Prof Robert Li, The Chinese University of Hong Kong
3) Dr Tong Yang, SHTM |
The Role of Social Entrepreneurship in Governing Rural Tourism Gentrification: Social Innovation, Stakeholder Sentiment, and the Quest for Sustainable Value |
| Prof Jinah Park |
1) Prof Sangwon Park, Kyung Hee University
2) Prof Richard Qiu, SHTM |
From Cues to Engagement: Exploring Visitors' Appraisals to Creative Tourism Experiences in VR by Leveraging Biometric Data |
| Dr Curley Liu |
1) Dr Eden Jiao, University of Surrey
2) Prof Richard Qiu, SHTM
3) Prof Haiyan Song, SHTM |
Artificial Intelligence and Labour Shortages in the Hospitality and Tourism Industry: A Multilevel Task-Based Framework Using Large Language Models and Online Job Postings |
| Dr Hanyuan Zhang |
1) Prof Haiyan Song, SHTM
2) Dr Xiaoguang Zhu, University of California, Davis |
The Effects of Price and Benefit Framing on the Demand for Voluntary Carbon Offsetting in Tourism |
