July 2021

Volume 22, Issue 3

Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University

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SHTM+ICON Consultancy Committed to Industry Advancement

The mission of the SHTM is to engineer knowledge transfer to the hospitality industry and education institutes. Through the dedicated efforts of the School and support from its teaching and research hotel, Hotel ICON, the SHTM has successfully combined the research prowess of the School with Hotel ICON's practical experience and enterprise, and has established the SHTM+ICON Consultancy to offer professional hospitality-related consultancy services to the industry.

Knowledge transfer includes management know-how, creative solutions and experience in a practical setting, and it can help organisations maintain sustainable growth. The services offered by the SHTM+ICON Consultancy include the following.

Hospitality Management
	Project appraisal
	Concepts and design
	Staffing and operational matters
	Marketing
Hospitality Development
	Strategic tourism planning for a destination
	Strategic planning for a hospitality company
	Feasibility study for a tourism project
	Feasibility study for a hotel project
Executive Education in Hospitality and Other Service Industries
	Customised executive development programme
	Management attachment in Hotel ICON
	Experimenting with new products and service concepts
	Online and offline education
Higher Education in Hospitality
	Designing academic programmes
	Quality assurance of academic programmes
	Providing study programmes
	Auditing academic programmes

The SHTM has a long history of offering high-level consultancy and professional advisory services to both private and public organisations. Our successful consultancy projects worldwide include Chengdu Gingko College of Hospitality Management; Chimelong Group, Guangdong; Dengfeng Culture and Tourism Bureau, Henan; Greaton Ribbon Australia; University of Tabuk, Saudi Arabia; Hong Kong SAR Government; Hong Kong Tourism Board; King Abdulaziz University, Saudi Arabia; Korea Telecom; Korea Tourism Organisation; Ministry of Research, Technology and Higher Education, Indonesia; Ministry of Tourism in Jamaica; Nina Hospitality Hong Kong; and PwC Hong Kong.

The team of SHTM+ICON consultants is experienced in and committed to providing professional and leading consultancy services to clients worldwide. For enquiries and proposals, please contact Dr Tony Tse via (email) tony.tse@polyu.edu.hk.

For further details, please visit: www.shtm.com.hk

Next article : SHTM Research Excellence: Hospitality and Tourism Research Centre

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