October 2017

Volume 18, Issue 4

Newsletter of School of Hotel & Tourism Management
The Hong Kong Polytechnic University

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SHTM to Host 2017 Hong Kong PolyU Winter School®

The Hong Kong PolyU Winter School®, the SHTM's flagship Executive Development Programme, is staged each year to allow senior industry executives to interact with leading educators and practitioners in the field of hospitality. Co-organised by the SHTM, the Hong Kong Hotels Association and Institute for Entrepreneurship at The Hong Kong Polytechnic University, the programme will be held on the School's premises from 4 to 16 December 2017.

Delivered as a series of six in-depth modules spanning two weeks, the Winter School will feature leading industry professionals and SHTM academics presenting interactive modules.

Dates	Modules	Instructors
4-5 December	Luxury Hospitality Brand Management	Prof Denis Morisset ESSEC Business School
6-7 December	Digital Marketing and Analytics	Dr Sangwon Park Associate Professor SHTM Dr Dan Wang Assistant Professor SHTM
8-9 December	Revenue Management for Non-Revenue Managers	Dr Basak Denizci Guillet Associate Professor SHTM Mr Bobby Saw Revenue Optimiser Specialist Revenue Optimiser
11-12 December	Strategic Talent Management: Recruiting, Selecting, Motivating and Retaining Employees for Long Term Success	Dr Alice Hon Associate Professor SHTM Dr Mary Jo Dolasinski Assistant Professor School of Hospitality Leadership DePaul University
13-14 December	Effective Training in Hospitality	Dr Frederic Mayo Principal, Mayo Consulting Services Inc. Clinical Professor of Hospitality and Tourism Management, New York University
15-16 December	Managing Organisational Change and Transformation	Prof Brian King Associate Dean and Professor SHTM Ms Judy Hou Managing Director The Emirates Academy of Hospitality Management

Participants who successfully complete each two-day (12-hour) module will receive a Hong Kong PolyU Winter School® Certificate. Those who have completed six different modules over a maximum three-year period will receive an Advanced Certificate in Hospitality Management issued by the SHTM.

For enquiries, please contact Ms Flora Ng at flora.ng-ps@polyu.edu.hk.

For more information and registration, please visit:
https://www.polyu.edu.hk/htm/edp/hkws2017/eng_index.html

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